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Coaches: Will Video Help or Hurt Your Business?

Posted by Julia Stewart

Annetta WilsonI had a fantastic conversation yesterday about using video for coaching, with Media Trainer and Talent Coach, Annetta Wilson, who coaches television journalists for major networks.

Annetta was a television journalist for about 30 years (hard to believe from her picture) before becoming a coach, so she really knows her stuff about on-camera image. I told her I was fascinated by the possibilities of video for coaching, but some bad examples of it have made me cautious.

Annetta confirmed that video magnifies the visual, so getting the visuals right on screen is even more important than it is during in-person presentations or coaching sessions.

It's clear that an entire new set of skills may be needed for effective video coaching - or are they? What are your experiences? 

And then, of course, there is the use of video for marketing on the web. You may have heard that online video is all the rage among marketers, but I think video done badly can be way worse than no video, at all. 

I remember the coach who emailed me a video she made (just for me!) of herself trying to sell me something. Never mind that I didn't know her and hadn't expressed any interest in what she was selling (a huge no-no, right there). When I saw how bad the video was (Her face was magenta, her living room clutter was distracting and she kept making annoying smacking sounds, as she spoke), I made an instant Note to Self: Don't use video unless you use it well! 

Annetta uses video extraordinarily well. Just check her video on her homepage. Not only is she poised and professional, she also comes across as totally authentic. That's no easy combination to achieve. (If it were, Hillary Clinton might be President instead of Barack Obama!)

I don't believe coaches need to be as polished on screen as television newscasters. In fact, too much polish would get in the way of great coaching. But when I see some of the dreadful YouTube videos that have been posted by coaches (it's honestly hard to tell if some of them are joking), all I can say is, we haven't struck the right balance, yet!

Video is a huge trend. Are you ready for video coaching?

Topics: Barack Obama, video coaching, YouTube, Talent Coach

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