---
title: "Beyond Selling Your Coaching: The Art of Asking"
description: Watch this short TED video and inspire yourself to approach the business of coaching in a whole new way
---

[Coaching Blog](https://www.schoolofcoachingmastery.com/coaching-blog)

# [Beyond Selling Your Coaching: The Art of Asking](https://www.schoolofcoachingmastery.com/coaching-blog/bid/94746/Beyond-Selling-Your-Coaching-The-Art-of-Asking)

 Written by [Julia Stewart](https://www.schoolofcoachingmastery.com/coaching-blog/author/julia-stewart) | Mar 1, 2013 7:33:00 PM

**[Sales-impaired coaches sometimes hide behind the yuck-factor](https://www.schoolofcoachingmastery.com/coaching-blog/bid/30588/How-is-a-Life-Coach-Like-a-Used-Car-Salesman) and claim they don't have enough clients, because they hate to sell**. That's a lie.

**Not selling your coaching boils down to one thing:** your refusal to [own your own fear and vulnerability](https://www.schoolofcoachingmastery.com/coaching-blog/bid/83225/What-Every-Life-Coach-Should-Know-Brene-Brown-at-TED).

Sure,[integrity and sales skills matter](https://www.schoolofcoachingmastery.com/coaching-blog/bid/91891/Become-a-Business-Coach-Super-Secrets-of-a-Super-Successful-Coach), but there's a risk you'll be judged when you sell something intangible like coaching and it's safer to hide.

**Learn from the 8-foot bride, the art of asking.** Then challenge yourself to trust that much.

[View full post](https://www.schoolofcoachingmastery.com/coaching-blog/bid/94746/Beyond-Selling-Your-Coaching-The-Art-of-Asking)

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