There may be millions of blog posts on how to get coaching clients, but some new coaches still need more...
Most "experts" at client attraction ignore the true underlying reasons coaches don't always have as many clients as they want. I'm going to address that here.
If you want more coaching clients than you have, most likely it's not because of your inability to coach, market, sell, or run a business, although, sometimes those are factors.
And maybe fear plays a role, but it may not be stopping you as much as this:
You don't have all the clients you want, because you're not addicted to getting clients.
You read that right.
A colleague of mine once told me she was tired of being a coach, because she didn't like doing all the things you have to do to get clients.
I asked her what she was doing to get clients. She said, "Nothing."
We both chuckled, but it's a deadly habit. Coaches don't reach out to potential clients and those people don't get the coaching they need.
Thomas Leonard called it, "I intend, therefore the phone will ring." Ouch.
Why don't coaches reach out more? Because they're not getting enough dopamine.
Yes, dopamine. It's the "reward" neurotransmitter. Everytime your brain produces it, you light up, giggle, and have fun.
Facebook, Google, Instagram, Fitbit, your phone; all have been cleverly designed to trigger shots of dopamine that get you hooked on them, which is why so many of us are glued to our devices. We are addicted.
In the case of Fitbit, the addiction may be a healthy one...
If you became as addicted to attracting clients as you are to your phone, you'd have a full coaching practice by now.
If you spent more intensely engaged effort of getting clients as you do at Candy Crush, you'd have a full practice, plus a waiting list by now. You need to swap out your Candy Crush addiction for Client Attraction Addiction.
How can you foster this Client Attraction Addiction?
Looking for a way to make client attraction a fun game? Join Coach 100 Business Success. We'll give you the tools. Develop your CAD and fill that practice!