Okay, sorry for the strong language, but it had to be said: some nice coaches look like, well you know, on social media. Don't be that coach.
Example. A couple of years ago, I wanted to work with a new coach and was considering one who had a great reputation. I was about to call him when he posted about a big breakthrough he had with a client, only he made it sound like it was HIS success, rather then the client's. Yuk. I never called. I actually think he's probably a great guy and a great coach, but he keeps posting stuff like that and I can't bring myself to work with him. Here's the thing: his fans probably forgive him, because they KNOW he's great. The rest of us aren't so sure.
Do you know how many coaching clients you've lost because you posted something dumb on social media? Me either, but I hope it's a really small number. To save us all from ourselves, I've compiled a top ten list on how to look like a douche on social media.
Top Ten Ways to Look Like a Douche on Social Media:
I've probably committed a couple of these boo-boos myself. But I really try not to. You?
Oh and I considered writing a separate post on How to Be Irresistibly Attractive on Social Media, but anybody could write it, because all you need is to flip the foregoing over. So to save you the paperwork, here it is:
See a pattern here? Although people love great content, everybody likes to be appreciated and nobody likes a pompous know-it-all. Social media marketing is for creating new relationships with people who aren't already your fans. Each item your post could be a future client's first experience of you. Make it stellar.
All that's needed is to put your ego aside for a moment.
If you're new or unsure about social media marketing for your coaching business, download the Essential Guide to Social Media Marketing.
If you'd like a lot more helpful information like this, join the Coach 100 Business Success Program, or even just play the Coach 100 Full Practice Game.