I've talked to hundreds of coaches and nearly all of them say the same thing:
They see themselves equally as entrepreneurs and professionals. I'm not surprised.
Entrepreneur: Someone who starts businesses for fun. May or may not be successful.
Professional: Someone with professional training & credentials who offers professional services for a fee. May or may not be successful.
Coaches don't just wear two hats. You could say we have two brains, when it comes to running our businesses. One for the entrepreneur (Fun & profit!) and one for the professional (I'll learn everything I can to give the best results and I have credentials that confirm that.)
I love being an entrepreneur. It's loads of fun. I bet you do too. And I bet your inner professional held you back until he/she was convinced you'd done what it takes to be the best you can be. Not always fun - but worth it, if you want to be a professional with integrity. And necessary, if you want to be a professional who succeeds.
You see, to your inner professional, practicing your profession without the appropriate credentials is as terrifying as walking down the red carpet stark naked!
- Or performing brain surgery without being a doctor.
- Or flying a plane without a pilot's license.
There's no getting around this, if you see yourself as a professional. So, if you're a coach who wants more clients and you're trying to do it without training and certification (the coaching profession's recognized credentials), then your inner professional is just trying to save you from disaster and humiliation.
You can thank it for that.
Your inner entrepreneur doesn't get this. It's busy running a cool business and it doesn't have time & money to spend on more training. And anyway, coaches don't really need certification, right?
Actually, according to a number of studies (See Coaching Sherpa), professional coaches without training & certification earn less, become successful more slowly, and/or drop out of the profession after a couple of years.
No surprise, eh?
You've got to get your inner professional and inner entrepreneur talking to each other. They need to work together so you can have the fun, ease and profits you planned on and the integrity you require.
Fortunately for you, there's something that will make both your inner professional and inner entrepreneur very, very happy.
It's called Certification Bootcamp. It's for practicing coaches, only, and it's short on both time and money, long on fun, and high on quality, value and results (Listen, I'm a professional, too).
The premiere edition of CERTIFICATION BOOTCAMP is coming up in a few weeks.
- 10 TELE-WEBINAR CLASSES
- 4 TELECONFERENCES
- 1 LIVE EVENT
You can customize it and take only what you need.
It's fast and fun and priced so low, even your inner entrepreneur will love it. If you jump in quickly, you inner professional will breathe a sigh of relief and will finally, FINALLY, let you succeed like you know you are meant to.
NO MORE GOING NAKED.
This program is only open to a few good coaches and it's already filling, so if you're at all curious, check it out right now. Your inner professional will thank you.
If you have more questions, call us at +1-877-224-2780