--- title: Why Giving Away Coaching is the Best Way to Sell It description: An answer to a Big Question that stops some coaches from getting clients. image: https://www.schoolofcoachingmastery.com/hs-fs/file-1590751615-jpg/images/cow.jpg --- [![School of Coaching Mastery](https://www.schoolofcoachingmastery.com/hs-fs/hub/41761/file-1592744230.png "School of Coaching Mastery")](https://www.schoolofcoachingmastery.com/) [![School of Coaching Mastery](https://www.schoolofcoachingmastery.com/hs-fs/file-1591759451-png/images/headerimg.pngt.png "School of Coaching Mastery")](https://www.schoolofcoachingmastery.com/) - [Blog](https://www.schoolofcoachingmastery.com/coaching-blog) - [Training](https://www.schoolofcoachingmastery.com/coach-training-programs) - [Positive Psychology Coach Training](https://www.schoolofcoachingmastery.com/positive-psychology-coach-training-online) - [Certified Positive Psychology and Neuroscience Coach Program](https://www.schoolofcoachingmastery.com/certified-positive-psychology-and-neuroscience-coach-program) - [Free Certified Positive Psychology Coach Fact Shee](https://www.schoolofcoachingmastery.com/free-certified-positive-psychology-coach-fact-sheet) - [Become a Certified Group Coach](https://www.schoolofcoachingmastery.com/become-a-certified-group-coach) - [Emotional Intelligence Coaching](https://www.schoolofcoachingmastery.com/emotional-intelligence-and-leadership-coaching) - [Certified Positive Psychology Coach Program](https://www.schoolofcoachingmastery.com/certified-positive-psychology-coach-program) - [Coach 100](https://www.schoolofcoachingmastery.com/coach-100-business) - [Coach 100 Testimonials](https://www.schoolofcoachingmastery.com/coach-100-testimonials) - [Coach 100 Resources](https://www.schoolofcoachingmastery.com/coach-100-resources) - [Thomas Leonard](https://www.schoolofcoachingmastery.com/thomas-leonard) - [About Us](https://www.schoolofcoachingmastery.com/about-us) - [Testimonials](https://www.schoolofcoachingmastery.com/testimonials) - [Contact Us](https://www.schoolofcoachingmastery.com/contact-us) - [Best Practices for Professional Coaches](https://www.schoolofcoachingmastery.com/best-practices-for-professional-coaches) - [Become a Coach](https://www.schoolofcoachingmastery.com/become-a-coach) - [Positive Psychology](https://www.schoolofcoachingmastery.com/positive-psychology) - [Certified Positive Psychology Coach](https://www.schoolofcoachingmastery.com/certified-positive-psychology-coach-program) - [Find a Positive Psychology Coach](http://findacoachhere.schoolofcoachingmastery.com/listing/guide/positive-psychology-coach) - [Free Become a Coach eBook](https://www.schoolofcoachingmastery.com/free-become-a-coach-ebook) - [Certification](https://www.schoolofcoachingmastery.com/seven-secrets) - [Do You Need Coach Certification?](https://www.schoolofcoachingmastery.com/do-you-need-coach-certification) - [Certified Group Coaches](https://www.schoolofcoachingmastery.com/certified-group-coaches) - [Find a Coach](https://www.schoolofcoachingmastery.com/find-a-coach) - [Coach Directory](http://findacoachhere.schoolofcoachingmastery.com/) - [Resources](https://www.schoolofcoachingmastery.com/coach-training-resources) ![coach_100_full_practice_banner-1](https://www.schoolofcoachingmastery.com/hs-fs/file-1685962822-jpg/images/coach_100_full_practice_banner-1.jpg) # Coaching 100 Full Practice GAME Blog ## [Why Giving Away Coaching is the Best Way to Sell It](https://www.schoolofcoachingmastery.com/coach-100-full-practice-game/bid/113009/Why-Giving-Away-Coaching-is-the-Best-Way-to-Sell-It) - [Tweet](https://twitter.com/share)   ![complimentary coaching session](https://www.schoolofcoachingmastery.com/hs-fs/file-1590751615-jpg/images/cow.jpg) **Here's a question I call one of the Big Ones that leaves many a coach stuck at the starting post.** I hear it over and over from new coaches: "Doesn't giving away my coaching under-value what I do?" I guess the thinking behind this questions goes something like, *"Why would anyone buy the cow if he can get the milk for free?"* Aside from equating women with cows, this question makes a fatal mistake: it assumes there's only one thing of value that a cow-woman has to offer and (this really blows my cork) that thing is always the same and will always be the same. If you, as a coach, only have one tool to offer and it's exactly like every other coach's tool and you will only use this tool once, then no, giving away this tool for free isn't a good idea if you ever want to sell it. If this is true for you, then [work on your coaching tools](https://www.schoolofcoachingmastery.com/coaching-groundwork-advanced/), because it's too soon for you to work on your coaching business. If on the other hand, you have [a deep tool kit full of valuable tools](https://www.schoolofcoachingmastery.com/certified-positive-psychology-coach-program/) that can be used in a variety of ways to help your client reach any number of goals over a period of months, what better way to show your client the value of what you do, than to give them an experience of it? **Think of all the professionals you've hired over the years.** Did they give you free consultations? And the really good ones, didn't they provide value in their consultations? And while they were at it, didn't they also politely size you up and decide if you would be a good client for them? **Good selling is a service.** That's why successful coaches give away their coaching.  But if you're limited in what you have to offer, you just can't afford to give it way. **Got plenty of coaching tools?** Time to play the GAME: [![Download the Coach 100 Full Practice GAME Tracker](https://no-cache.hubspot.com/cta/default/41761/6fe07dc5-8765-41c0-b581-1240dbf850f1.png)](https://cta-redirect.hubspot.com/cta/redirect/41761/6fe07dc5-8765-41c0-b581-1240dbf850f1)   *photo by Tony Fischer* Topics: [become a coach](https://www.schoolofcoachingmastery.com/coach-100-full-practice-game/topic/become-a-coach), [Coach 100](https://www.schoolofcoachingmastery.com/coach-100-full-practice-game/topic/coach-100), [coaching clients](https://www.schoolofcoachingmastery.com/coach-100-full-practice-game/topic/coaching-clients), [Coaching 100](https://www.schoolofcoachingmastery.com/coach-100-full-practice-game/topic/coaching-100), [coaching success](https://www.schoolofcoachingmastery.com/coach-100-full-practice-game/topic/coaching-success), [Servant Entrepreneur](https://www.schoolofcoachingmastery.com/coach-100-full-practice-game/topic/servant-entrepreneur), [successful business](https://www.schoolofcoachingmastery.com/coach-100-full-practice-game/topic/successful-business) ### Subscribe by Email to PLAY ### Follow Us - [Home](https://www.schoolofcoachingmastery.com/) - [Blog](https://www.schoolofcoachingmastery.com/coaching-blog/) - [Coach 100](https://www.schoolofcoachingmastery.com/coach-100-business/) - [Become a Coach](https://www.schoolofcoachingmastery.com/become-a-coach/) - [Training](https://www.schoolofcoachingmastery.com/coach-training-programs/) - [Certification](https://www.schoolofcoachingmastery.com/seven-secrets/) - [Find a Coach](https://www.schoolofcoachingmastery.com/find-a-coach/) - [About Us](https://www.schoolofcoachingmastery.com/about-us/) - [Login](http://scmcoachtraining.com/wp-login.php) © 2014 Julia Stewart Coaching and Training LLC | [Privacy Policy](https://www.schoolofcoachingmastery.com/privacy-policy/)