Welcome to the introductory call for the Ultimate Coach Training Pilot Membership Program. To watch the 15-minute video, click the image below:

I’m Julia Stewart, President of the School of Coaching Mastery and I’m really happy to be here with you tonight. Tonight’s date, for those of you listening to the recording, is 9-8-10.
This call is for new coaches, people who are thinking about becoming coaches and professional coaches who want to upgrade their lives and businesses and are looking for coach training.
I have prepared information about the pitfalls and opportunities of becoming a coach, but the last part of this call will be for Q&A, so you can ask about whatever I haven’t made clear to you.
Very quickly, I’ll introduce myself. I call myself a coaching geek, because I’m one of those people who is totally immersed in my profession. I graduated from CoachU and then studied directly with Thomas Leonard, the creative genius and founder of the coaching profession, at the Graduate School of Coaching, until Thomas’ untimely death in 2003. After that, I taught at the Thomas Leonard Coaching School where I was the Lead certifier. And I held the title of Visionary Coach at what was then the largest coach training school in the world.
Over the years, I’ve become a fanatic about great coaching skills,because they rock clients’ worlds and they’re the reason the coaching profession has become one of the fastest growing careers of the 21stCentury, even during the recession.
Great coaching skills are also what allow coaches to charge $100 – 500 per session to clients who wait in line to work with them. But not every coach reaches this level. That’s what this training program is designed to prepare you to do.
The purpose of tonight’s call is to introduce you to the Ultimate Coach Training Program, to help you clarify whether or not this will meet your needs, and if it does, see if the New Pilot Membership Program will help you to join.
I believe this program will save you hundreds if not thousands of dollars while preparing you for the life and business you really want.
Because, let’s face it, your career is your most valuable asset.People used to think their homes were their biggest assets, but now we know better. For most of us, our ability to work is our biggest opportunity to make money, so you don’t want to screw that up.
That’s why I focused on making the Ultimate Coach Training Program a program that actually gives coaches the tools they need to succeed in this profession.
Because the truth is, only about 20% of all coaches are truly satisfied with their careers. The other 80% struggle or drop out, mostly because they’re either unprepared or just not committed enough.
That’s why we developed this program to give coaches what they really need, not just barely enough to call it coach training. Studies show that coaches who are well trained, make more money, become successful faster and are less likely to quit.
If your goal is to help others grow and transform their lives and you want to do this via life or business coaching, but you don’t want to be among the 80% who don’t make it, then the ultimate coach training program is a solution you want to at least consider.
What is it? It’s an in-depth distance-learning coach training program that starts where ever you are. If you’re a beginner, we have beginning courses, if you’re more advanced, you can start at a more advanced level. You also have the option of taking it as far as you want. If you want an elite certification we can prepare you for that. If you want to teach our curriculum to others, we’ll license you to do that. If you just want enough to get started, that’s ok too. None of the courses are required. You’re an adult and you get to decide what you need. We’ll give you guidelines, but we’re here to save you time, not waste your time with unnecessary classes.
We know you have hundreds of coach training programs to choose from, so why would you choose us? A few of these other programs are excellent. Most are well-meaning, but not very good. A huge trend in coach training is the coaching equivalent of the diploma mill.
We’re here for the coach who wants excellent training, not just the cheapest, but we’re also sensitive to you desire not to pay more than necessary, or to go into debt or to pay interest, so that’s why we’re experimenting with the new pilot membership program. It’s a pay-as-you go approach, that minimizes your upfront costs, gives you the flexibility to get as much training as you want, but not pay endlessly for what you don’t want and allows you to stop and restart, if necessary. We even have a money-back guarantee and a value-back guarantee, so we share in the risk that you take when you sign-up with us.
These days, money is the #1 concern of coaches who are looking for a coaching school. But what I know is that the cheapest school can cost you the most in the long run. The best investment is the coaching school that prepares you to be a successful coach. If you spend $1000 on inadequate coach training and that delays your coaching success by five years, which is a common scenario, and your coaching business could have been bringing in $100K per year, that’s $500K that you’ve lost and that’s a lousy investment. On the other hand, if you spend $5000 to make $500K in five years doing what you love, that’s a fantastic investment.
I just want to be clear, I’m not promising you’ll make $100K/year right away. You may not make it ever. Some successful coaches are very happy with businesses that earn half that. What I’m saying is that we have the tools and systems to help you succeed according to your definition of success and most other coaching schools don’t.
Another big concern among coaches is whether they’ll be good enough. We address this head on. All our coaching skills classes give you the opportunity to practice and get verbal and written feedback so you’re not flying blind anymore, as one of our students put it. Most coaches find this a little scary at first, but we give a safe supportive environment, focusing on what you did well and where you can grow next. This is without a doubt the most effective way to become a master coach and those are the coaches who succeed.
Additionally, coaches wonder whether they can market their coaching businesses. We give basic training in filling a coaching business, as well as advanced training in marketing and business design. Some people joke that there’s a coach on every corner these days. We prepare you to go to the top, not struggle on the bottom rungs of the coaching ladder. There is too much competition for you to leave this to chance.
So here’s the deal. The Ultimate Coach Trainig Program includes well over 200 hours of coaching skills training, personal development, which is one of the secrets of coaching seuccess, business, marketing and sales training, as well as three different certifications, a license to teach our curriculum, teacher training, if you want it, and advanced mentoring to help you step into the role of master coach, as soon as you can.
If you want to read some testimonial about the program, please visit:
http://www.schoolofcoachingmastery.com/ultimate-coach-training/ Our student share what their biggest obstacles were and how they’re faring now.
Given what we offer, the $5000 tuition is a bargain, but it’s a steep investment (and it's about to go up). So I asked myself, What if I could turn this into a membership program, so that coaches can pay as they go and get what they want in a way that’s more affordable? And what if I could offer a money-back guarantee, so help them take the plunge?
My stumbling block was that making our entire downloadable curriculum available to someone who’s only paid a couple hundred dollars, would be insane. And once we’ve given you access to it, giving your money back would also not work.
The way I’m making it work, is you’ll get access to more an more of our curriculum the longer you stay with us. You’ll pay a modest monthly fee until you feel complete with the program.
And if at any time, you feel we’ve let you down in the quality and value of this program, let me know and I’ll refund your most recent payment. That’s our money-back guarantee.
We also have what we call a Value-Back guarantee, which says that if you think we’re not giving you what you need to succeed, we’ll go to work and figure out how we can upgrade your value.
That doesn’t mean that you can be lazy and just depend on us to magically make you successful, though. In some cases, that extra value might be delivered as a swift kick in the pants!
So make sure you really want to try this out and give it your very best. We promise to meet you half-way and then some to help you create the life and business you really want, not just pay your money and get stuck struggling for the next five years.
So I’m setting up this new pilot program and I need a few early-adopters to join and be my beta-testers, if you will. I’m willing to give you a steep discount if you’ll join up in the next week or two and I have room for 7 members in this pilot program.
Okay, I’ve offered to make this really reasonable for you if you join the Pilot program right away. I think the monthly membership should run around $347 - 397/mo. But if you’re ready to join us and give me feedback on the program, you can start right away and lock in a price that my coach thinks is crazy, which is $297/month.
That’s a saving of about $50/month or $600/year.
If that sounds reasonable to you, then,
Beat the price increase on January 14th and save $50 every month!
All major credit cards accepted. Call +1-877-224-2780 to pay by phone.
If you want to read more about it first, please go here.
Questions & Answers:
Okay, you probably have a ton of Questions. I’m going to open this up so ask me anything you want about this program now...
QUESTION: I’ve been looking at your programs and listening to the free program and I’m not clear between what’s free and the other paid programs. What’s the difference between the various programs at School of Coaching Mastery?
ANSWER: The Free Coach Training is mostly recorded, although some live classes will be taught by coaches who have been certified by us and are in our Coach Trainer Program. But if you want to go through the free program quickly, you need to take the recorded version. And then there’s an online exam that if you pass, we’ll give you a free Coaching Certificate. We won’t declare you a Certified Coach, though, because an online exam can’t really measure that.
And then the difference between various training programs, first of all, all of those are included in the Ultimate Coach Training Program. They include what we call the Foundations and several of those are included in the free program, too. Those teach coaching foundation skills, coaching philosophy and some business basics. Then there’s the Personal Development program, which is the secret to success for many coaches, because it gives you the insights you need to really ‘get it’. Coach 100 gives business, marketing and sales skills that even a beginning business person can master. Many coaches have filled their coaching practices with this program. Next up is the Certified Coach Training Program, which teaches masterful skills, the ones you need to pass a skills-based coach certification. Beyond that, we have Advanced skills, like group coaching, also the Certified Coach Trainer Program, which includes teleclass and webinar-leading skills. And finally, we have the Graduate Seminar, which is an advanced mentor program that takes you from technician to innovator, so you aren’t just barely ready to start your coaching business, you’re actually creating the next iteration of coaching. Why is that important? Because it establishes you as the go-to person in your field.
QUESTION: With each of these programs, can you get certified by School of Coaching Mastery?
ANSWER: Great question! Yes, with Coach 100, when you’ve coached 100 people, we’ll award you the Certified Experience Coach designation. With the Certified Coach Training Program, there are two certifications. The SCM Certified Coach recognizes that you’re coaching at the proficient level which means you’re coaching at a higher level than most professional coaches in the world. The SCM Certified Master Coach recognizes that you’re coaching at the masterful level, which would put you in the company of a very elite small group of master coaches, worldwide.
QUESTION: Do I have to join the Ultimate Coach Training Program at the beginner level?
ANSWER: Another great question! No. If you want to skip the Foundations, Personal Development and/or Coach 100, for instance, we could add you to the Certified Coach Training Program level, which would allow you to skip over some of the training time and monthly payments.
QUESTION: When are live classes offered?
ANSWER: Class times are scheduled according to what our current students are requesting, but usually they run from 9 AM Eastern/NY USA Time, to 10 PM Eastern/NY USA Time.
QUESTION: Are there any particular days on which classes are offered?
ANSWER: Currently we offer all our classes on Monday through Thursday, but we’re open to offering them seven days per week, if the demand is there.
QUESTION: I’d be joining at the beginner level. Is it possible for me to complete everything within two years?
ANSWER: Yes, if you approach the process of becoming a coach, getting certified and building your business as a full-time job, you can definitely complete everything in two years or less. However, if you already have a full-time job, or you have certain days/times when you’re busy with something else, it will naturally take longer.
QUESTION: Is there a linear progression through the courses or do we have a choice?
ANSWER: It’s some of both. There’s a progression especially with some of them. We’ll give you guidelines for what to take next, but you can choose to do what you want, when you want.
QUESTION: How do you know when you’re finished?
ANSWER: You’ll know when you’re finished according to whether you’ve reached your own goals. If you’re going for the Certified Master Coach designation, you’ll know when you’ve reached that level. But if your goal is a full coaching practice, you may decide to stop sooner and you have the flexibility to do that with this membership program.
QUESTION: How do we know when we’re ready to become a Certified Master Coach?
ANSWER: Coaching Masteries, you’ll get written feedback that will let you know if you’re coaching at the masterful level, yet.
QUESTION: What’s the process for becoming a Certified Master Coach?
ANSWER: We also have a course called, the Certification Practicum,in which coaches take turns coaching for 30 minutes, each. We record those sessions and your instructor will grade your sessions and recommend whether to turn them in to be graded by 2 more Certifiers. Our certification is based on your results with clients, which is determined by recommendations from five of your clients, and on whether you can demonstrate masterful coaching skills, which is determined by three master coaches, who score two 30-minute sessions by you.
QUESTION: For coaches who want to get started building their clientele, right away, which courses are best to take first? Are there courses that teach what a typical first coaching session would be like?
ANSWER: Coach 100 is designed to help new coaches fill up their coaching practices and many coaches have done so, using that program. We go over, in detail, how to conduct complimentary coaching sessions that lead to paying clients. We also have classes in Coach 100 and in the Foundations Program that teach how to conduct coaching sessions within the first month of coaching.
QUESTION: What’s the process for signing up for the Pilot Program?
ANSWER: If you’re still not sure of anything, the best next step is to have conversation with me about it. You can call +1-877-224-2780 to ask questions. We have really nice people who answer the phone and there’s no hard-selling. You can also email us here. But if you’re clear about wanting the join the program while the tuition is low, then it’s just a matter of clicking the payment link and putting in your payment info. Once that goes through, we’ll give you everything you need to become a coach and build the life and business you really want. You’ll receive a new program added to your membership each month for the first year and after that, it’s just a matter of continuing until you reach your own goals.
QUESTION: So there is special pricing for the next seven people who join on a first-come, first-served basis, is that right?
ANSWER: Yes, I expect the final monthly membership fee to be between $347 – 397 per month, but during this introductory period,the first several coaches who join will be helping us by asking all these great questions, so we can answer them for future members and iron out any aspects of our system that are not fully up to par, yet. So we have special pricing right now for a limited number of coaches and for a limited time.
QUESTION: You’ve sold me on the value of the program. My mind’s just spinning trying figure out how to pay the monthly fee.
ANSWER: That’s awesome. I’m happy to coach you around how you can do it. If you really want it, there is virtually always a way to do it.
QUESTION: I’m confused. If you pay less now, do you get less?
ANSWER: It’s exactly the same. We’ve been in business for 3 ½ years, so the program’s not new. The only difference is right now, you’ll be helping me answer questions like these.
QUESTION: I’ve researched a lot of programs and this is the most affordable I’ve found, so I’m definitely going to do it. If I went to CTI, it would be $900 just for one class. I still have some trepidation about the investment, though.
ANSWER: That’s great that you want to join. I want you to know that if you join us and realize you’re unhappy, you can always quit at any time. And if you feel we’re not giving the value we’ve promised, let us know as soon as you realize you’re unhappy and we’ll refund your most recent payment. So you only lose if you know you’re unhappy and you don’t say anything. That’s our Money-Back Guarantee.
QUESTION: That helps…
ANSWER: Yeah, I struggled with that, because a money-back guarantee is a nice incentive to try something, but don’t let it lull you into thinking that there’s nothing to lose. Your career depends on making a good choice. You need to fully commit to becoming a coach and to utilizing this program in order to get full value. I also want you to know that we have something I call the Value-Back Guarantee, which means that if you feel we’re not giving you the most up-to-date tools to help you succeed as a coach, tell us, and we’ll figure out how to upgrade the program. That keeps all of us on our toes.
QUESTION: What if I need to drop out and drop back in?
ANSWER: Yes, you can do that. However, there will probably be a reinstatement fee and if the tuition has gone up in the meantime, you will rejoin at the new fee. If you really want to do it, let’s figure out how you can.
QUESTION: I think I read that we could get our own webpage, is that right?
ANSWER: Yes, that’s part of the Coach 100 program. If you already have a website, we’ll link to it, but if you don’t, you can use this page as your web address. And this site is very well optimized for search engines, so it’s a very good thing to be on our site.
QUESTION: You stick so close to Thomas Leonard’s philosophy and that has really sold me. And the fact that so many coaches don’t have the skills they need, I really believe in mastery, too.
ANSWER: Yes, Thomas infected me with the desire to improve coaching worldwide. Coaching has the power to transform the world and it’ll only happen if we’re all doing our best, so I want to make it possible for the right coaches to join us and this is the best way I could figure out to do that.
Ready?
Introductory price of $297USD per month ENDS on January14th. Regular price is $347USD.
All major credit cards accepted. Call +1-877-224-2780 to pay by phone.
Still have questions?
Here’s where you can go to sign up for the program and lock in the $297 monthly fee, which is a savings of about $50/month. As soon as you do, we’ll get you started with your coaching courses: