School of Coaching Mastery

Coaching Blog

What Does It Take to Become a Top (Business or Life) Coach?

Posted by Julia Stewart

How to Become a Top Coach

A new coach told me recently that she thought coaching is probably like most professions:  20% of coaches get 80% of the clients. And yes, she may be correct. According to my research, only about 20% of coaches are really thrilled with their businesses. Obviously, if you're going to become a business or life coach, you want to be one of the top 20%.

So what does it take to get to the top 20% of business and life coaches?

Some marketing and sales gurus will offer you "shortcuts" to coaching glory via fancy business models, affiliate programs, slick sales techniques, or complex technological solutions.

But you're a person of integrity. Don't you first want to have something of value to sell?

Because the most successful coaches I know are also the most effective coaches. They didn't get that way by marketing. They took consistent targeted action over time to become masterful coaches and developed their sales and marketing acumen along the way. Sales and marketing are most effective when you have a fabulous service offering, such as master coaching.

So what is master coaching? The ICF and IAC have defined what it takes to get master-level certification, but their requirements are different. And arguably the world's first coach,Tony Robbins, probably can't pass either the IAC's or ICF's certification. But no one argues with his success - or his mastery.

And then there's Thomas Leonard, who founded both the ICF and IAC. His definition of mastery has nothing to do with certification. He said mastery is when you innovate your profession, grow the boundaries, so to speak. 

Malcolm Gladwell made famous the 10,000 hours rule that says to master anything, you need to put in about 10,000 hours of practice. For many experts, this translates into ten years or more. Hours and years alone, though, aren't enough. You need to be actively learning throughout. That's the key.

Pablo Casals was once asked why he still practiced the cello in his nineties. He said, "I'm making progress."

So do you want to know what it takes to become a master business or life coach?

  • Learn the most effective coaching skills. This may sound obvious, but a surprising number of people skip this step and just announce they are coaches. Few, if any, succeed.
  • Learn what is not coaching. Confusing your service offerings makes each offering less effective for your client.
  • Practice. Then practice some more. Then keep practicing.
  • Get expert feedback on your coaching. Otherwise, you likely are practicing - and hardwiring - your mistakes.
  • Develop your personal awareness. Discover your most important values, needs, and strengths. Use them to create an amazing life. Step into your Greatness. That's so attractive.
  • Let your free or low-fee clients train you. Their success or lack of it will help prepare you for high-fee clients.
  • Ask your happiest clients to refer more clients. They'll be glad to help.
  • Hang out with successful coaches. You become who you hang out with.
  • Get your own coach(es). It's enlightening to be on the receiving end of coaching.
  • Have a vision for your coaching that focuses you and pulls you forward. If you feel overwhelmed or crazy-excited, you're not there yet.
  • Become a leader in your profession. The leaders tend to become the most successful, even if they didn't start that way.
  • Keep up-to-date with new research. Intuition offers awareness; science offers precision. At the top, the differences that make all the difference are tiny.
  • Become marketing and sales savvy. They're important, but great coaching ability is your foundation. It takes time to get all three up to speed.
  • Have an alternate income source until you make it. A part-time job takes way less time and energy than worrying about money.
  • Love yourself, your life, and your clients. Wherever you are is perfect, right now. With a good plan and consistent effort, you can improve on perfection.

Of course, everything we offer at School of Coaching Mastery is designed to help you step into the Top 20% of all coaches. But because practice is so critically important to mastery, we're upgrading our signature Master Coach Training to allow for more live practice and expert feedback.

This September, we're introducing the 'flipped classroom' a la Khan Academy for our Master Coach Training Program. We offer a wealth of MCT recorded classes on a multitude of effective coaching skills that coaches can listen to/watch prior to live classes. The live classes are then reserved for Q&A and live coaching demos, practice, feedback, and 'coach the coach'. This allows everyone more flexibility in scheduling, attendance, learning and PRACTICE. And yes, you can become certified by joining this program (Which is included in many of our longer coach-training programs).

 

We want you to become a master coach faster and step into the Top 20%.

 

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Topics: business coach, coach training, become a life coach, become a coach, become a business coach, coaching clients, Become a Master Coach, ICF, Thomas Leonard, Become a Certified Coach, Tony Robbins, Become a Masterful Coach, how to become a coach, IAC

Why Online Coach Training is Better Than In-Person Coach Training

Posted by Julia Stewart

Online Coach TrainingIf you're thinking about becoming a coach, then you're probably wondering whether you should get online coach training or in-person business and life coach training.

It's an incredibly important issue for you, because it impacts your career, your passion and your ability to make a great living. So be sure to get this right.

I may be biased, but I've experienced coach training in virtually every possible format, so I have a useful perspective to share with you and I've concluded that online coach training is best for the following reasons...

REASON #1: MONEY. Most professional coaches-to-be are concerned about the money they spend on coach training and rightly so. However, ultimately you also need to be concerned with your Return On Investment (ROI), which refers to how much more money you'll make as a coach and how soon. Because depending on your training, your life coach salary could range from zero to hundreds of thousands of dollars per year. That's huge.

In person coach training almost always involves travel and lodging costs in addition to the training itself. And because hotels and classrooms are expensive for coaching schools, in-person coach training almost always carries higher tuition costs, as well, sometimes as much as $20,000 or more.

Plus, in-person business and life coach training tends to be offered in short workshops and seminars, that last as little as a weekend or even one day. The event itself may be great, but if you've ever gone to a seminar, workshop or conference, learned fabulous new stuff and were certain that it would change your life - only to go home and find yourself living your same old life one week later, then you understand the 'extinction principle' which says that even great training wears off massively if not followed by systems and environments that support change. Which means your $20,000 coach training may leave you inspired, but with no viable coaching business. That's bad ROI.

By contrast, online coach training usually costs less, involves no travel, time off from work, lodging costs, traffic jams or other delays. Just show up for class from where ever you are. And since online coach training is usually ongoing, you'll have supportive systems and structures to help you succeed, built right into the process. You're likely to spend less on training, start making money as a coach sooner and make more money overall. That's great ROI.

REASON #2: TIME. I just touched on time, above, but here are some more time-related issues to think about: While it's important to optimize your training time, your brain will absorb what you learn better and you'll learn to apply what you learn more quickly if you spend a couple of hours per week in class and then apply your lessons to your own coaching business during the week.

It would be great if you could just go to a weekend seminar and walk out ready to be a successful coach, but as a smart savvy person, you know transforming your life means changing a myriad of old habits to new ones. That takes time.

A few dedicated learning hours per week, stretched out over a couple of months - or even a couple of years - will allow you to take what you've learned and begin applying it in your life and business, especially when your coaching school includes reinforcing structures, such as study groups, mentor coaching, online forums, and most of all, live online classes with homework. (By the way, that's exactly how effective business and life coaching works: you have a live conversation with a client, who experiences life-changing insights with you. Then they go out and apply those insights to their life or business and report the results to you. Rinse and repeat.)

As Aristotle said, “We are what we habitually do. Excellence then is a habit, not an act.”

REASON #3: LEARNING. I mentioned the learning issue above, but here's a deeper look at that. Most folks assume the they will learn more in in-person training, but that's usually because they haven't experienced high-quality distance learning. I'm not talking about turning in written papers online and I'm not talking about audio CDs and MP3s. While those can be helpful adjunct tools for training, nothing beats live, conversational classes for learning coaching. Let's face it: coaching is live in-the-moment conversations, followed by strategic action. That's what effective coach training is, as well.

I'm also not talking about teleclasses, which are still a popular training format in some of the older coaching schools. And I'm not talking about standard webinars, which usually involved little or no conversation in a class. Today's technology allows us to do everything in what I call a 'tele-webinar' that we can do in person, except shake hands (or get stuck in traffic).

Tele-webinar training is perfect for learning business and life coaching, because it allows you to join from anywhere, using your iPad, computer, and/or telephone; and have a highly interactive conversational class that allows you to learn in whatever learning style works best for you: audio learning, visual (in the form of slides, live demos, co-browsing, videos, etc.), questions and answers, live practice and feedback, downloading materials before, during or after class, move your body, take notes, take an instant test, go out and apply it along with class colleagues, whatever learning strategy works best for you. Little by little, you learn new habits of excellence and get inspired by your own, and your classmates' successes. Together, you succeed.

If you'd like to get started learning to be a successful coach and get life coach certification quickly, using the tele-webinar format, try Coaching Groundwork Advanced.

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Topics: business coach, coach training, life coach salary, ENVIRONMENT, coaching schools, teleclass, Life Coaching, how to become a coach, In-person coach training, online coach training

How to Coach a Viking

Posted by Coach Training

How to Coach a Viking

Guest post by David Papini.

As most parents are, I am exposed to a lot of cartoon movies (most of them full of cleverly engineered cross-generational stimuli and layers) and also repeatedly to the same one, with a frequency inversely proportional to the child age.

When an adult starts watching the same cartoon for the nth time, he or she can react in two ways: blankly staring at the video letting his or her mind wander in a more interesting place or trying to consciously watch the movie paying attention to details escaped to the first nth minus 1 session.


Or it can be that the reactions mix, and that’s what happened to me watching a dialog between two young Vikings, Astrid and Hiccup, in the movie How to Train your Dragon. The dialog is 1 minute 5 seconds long and yesterday evening I suddenly realized that I was watching a masterful and efficient coaching session. Astrid is the coach and Hiccup the client. The relationship between the two is already well established, but it is the first time in the movie that Astrid purposefully tries to help Hiccup.

Here is the dialog with my comments:

 

To me, from now on, coaching like a Viking, is going to have the meaning of: make a shift happen in 1’5” or less, and Astrid is on my top ten list of masterful coaches.

David was born in Florence in 1966 just a few months before the deluge, and that's a kind of destiny. As an executive is in charge for general management in a IT Firm, as a certified NLP counselor helps clients to explore their life experience, as a Coach helps clients getting what they really want, as a conflict mediator witnesses how tough and creative a relationship can be, as a trainer helps trainees in stretching their brain, growing and learning, as a public speaker enjoys co-creating experience on the fly, as a dad loves his two children. As a man he is grateful and worried that he’s got this wonderful life. And he’s fond of categorizing his professional roles :-). More about him at http://papini.typepad.com/lifehike/

Coach David Papini

 

Visit David's Coach 100 Page Here.

Topics: Coaching, coach, How to, master coach, masterful coaches, how to become a coach, David Papini

Confused About Becoming a Business or Life Coach?

Posted by Julia Stewart

Confused Business or Life Coach

 

Confusion about your business or life coach career could be destroying your chances.

Why? Confused people don’t act.

The longer you tolerate your confusion and/or your inaction the more you destroy what could be.

Here’s the funny part. If you’re not taking action, it’s probably because you’re waiting until you’re sure what to do. That’s backwards.

Having clarity before you act is a comforting ideal, but sometimes you can’t get clarity until you act. As the preacher said, God can’t steer a parked car...

How can you step out of your confusion and into inspired action that leads you to your goals? Ask yourself some questions.

And as soon as you have the answers, take massive action immediately!

You probably won’t have enough clarity to be certain until you start acting. It’s as simple as that.

I wrote seven questions to help folks like you get clarity about their next steps toward becoming business or life coaches.

Those seven questions are on a page that offers the Ultimate Coach Training Membership Program at a special price. There is a time limit on the special price and only six spots are left.

But I’d rather you asked yourself those questions and decided to do something else than join our ultimate training, than stand around like the guy above, scratching your head and wasting your life. Because if you really are meant to be a master coach, millions of people could use your coaching.

Go here to gBecome a Business or Life Coachet 7 questions to banish your confusion about becoming a business or life coach.

And if you’re serious about business or life coaching, take massive action. Join us while you can save!

Topics: Career, become a life coach, become a coach, become a business coach, master coach, clarifying, coach training program, how to become a coach

How to Become a Coach Successfully

Posted by Julia Stewart

become a successful coachToday one of my mentor coaching clients said something brilliant.

She said she realized that she'd been expecting to 'manifest' her successful coaching business with about 20% effort and she needed to go full out for it. That's one of the main reasons some coaches fail. Even if they're doing the right things and even if they aren't doing them the wrong way, often they just plain aren't doing enough

Owning your own business and making money doing what you love has so many benefits, that if it were as easy as getting and keeping a good job, everybody would be doing it. And yet, some coaches plod along doing about as much as they would have at that dead-head corporate job they escaped from and they wonder why they don't have enough clients!

If there's one thing I love about being a coach, it's that I'm passionate about it. That passion drives me forward to be, do and have everything I want by creating value for my clients. It's known as the power of full engagement and making money is just a byproduct.

If you love coaching, tap into that passion and let it drive/pull you forward. Show up fully everywhere you go and have faith that you're creating the life and business that you really want. 

However, if you're just playing it safe, not taking risks, not willing to be vulnerable, waiting until everything is perfect, setting intentions without changing behaviors, or just trying to do enough to get by, you're not ever going to get there.

That reminds me of something a member of our Free Coach Training Program asked me today. Is the Free Coach Training everything you need to start a coaching business? For some people it will be, but others will either want much more or need much more. That's why we have more!

Related posts:

 

Coach Training Program

Check out the Ultimate Coach Training Program Here.

Topics: Coaching, become a life coach, School of Coaching Mastery, become a coach, Coaches, become a business coach, coaching clients, coaching success, coach, how to become a coach

COACH: Step Away From That Teleclass!

Posted by Julia Stewart

Coach on teleclassFree teleclasses (aka: teleseminars, teleconferences) are an incredible way to learn amazing new stuff from top-notch leaders.

Most new coaches and a lot of not-so-new coaches love to spend time on fantastic teleclasses. The reasons are 5-fold:

1. Teleclasses are a cheap, easy and convenient way to connect with like-minded people from around the world to talk about stuff your family and neighbors may not give a hoot about.

2. As a new coach, you have a lot to learn. What better way to learn it than to listen to the experts tell you how they did it and how you should do it.

3. Practically everyday, another not-to-be-missed teleconference series is launched that you simply must attend. Often, these conferences are free, so how can you say, 'No'?

4. You can sit in your bedroom, wear your underwear, pet the cat, drink coffee and answer email; all while you learn from the world's greatest thought leaders.

5. (Biggest reason) As long as you're taking teleclasses, you're moving forward on your path to becoming a successful coach, because you're learning and growing, right?

If you're like thousands of other coaches, probably not.

Free teleclasses are like the crack cocaine of coach training: Cheap, available everywhere, trendy (for a while), and incredibly easy to get addicted to. That last point explains why they are so available: Because people get addicted to them, they make  perfect marketing vehicles.

The reason I say you are not moving forward with your business when you are on teleclasses, is for one simple reason: You can't build your business that way. You just can't.

And if you're like many of the newbie coaches that I know, the real reason you spend so much time hanging out on teleclasses is that taking steps to build your coaching business is scary, uncertain and you are soooo afraid of making mistakes.

Teleclasses are the coach's favorite excuse for procrastination.

Sorry. The truth isn't always pretty. What can you do about your teleclass addiction? Well, until they come with Surgeon General's Warnings or alarms, red flags and flashing lights, you need a plan. And you must stick to your plan. Here are a few points that might help:

  • Figure out how many client hours you want to be coaching each week.
  • Double that number and you have the number of hours each week you need to spend on building your coaching business.
  • Mark those hours off on your calendar and use them to actively build your business. Daily.
  • None of those business-building hours should be spent on teleclasses.
  • Consider time spent on teleclasses as entertainment time.
  • Limit your hours on teleclasses, just as you would limit a child's time watching television.
  • Don't worry if you miss a teleclass program. If EnlightenNext is doing it this month, you can bet MaestroMonth will do it next month. You'll never miss a thing.
Some teleclasses will benefit you more than others. Prioritize those that are part a progressive (usually paid) program that actively teaches you how to do something you need to know, gets you into action, and gives you feedback on how you're progressing. Also prioritize those programs that you lead, yourself, those that you actively participate on and those that teach you something you need to know this week, because you are applying the lessons right away.

Have a big vision for your coaching business and actively create it in reality.

Unless your big coaching vision is of you sitting in your bedroom, wearing your underwear, while you pet the cat, drink coffee and answer email, step away from the teleclasses.

Coach 100 eBook

 

If you want a real process for building your business, download the Coach 100 eBook.

 

Photo by jerine at flickr creative commons.

Topics: become a coach, Coach 100, coaching clients, make a living as a life coach, Free, Coach Training Programs, coach, teleclass, how to become a coach, coaching businesses

How to Become a Coach Video

Posted by Julia Stewart

Watch the recorded version of our free 'Become a Coach' webinar and learn the keys to building a successful coaching business as quickly as possible.

How to Become a Coach Video

 Become a Coach eBook

Download the free 'Become a Coach!'   eBook

Topics: become a life coach, become a coach, become a business coach, make a living as a coach, becoming a certified coach, what does it take to become a coach, how to become a coach, how long does it take to become a coach

How to Become a Coach

Posted by Julia Stewart

Confident CoachThere's never been a better time to become a business or life coach.

There's also never been a more confusing time to become a coach! It used to be that you could rely on the better coaching schools and professional associations to provide solid information on how to become a coach and that is still true.

But these days, "black hat coaching schools" are buying website addresses that sound like well-known coach training schools and coach certifying organizations and passing themselves off as the the real thing. How do you know who to believe?

Add that to competitive marketing among the hundreds of legitimate coach training schools, plus the lack of universal standards in the coaching profession and the new coach is often confused, at best, and paralyzed with uncertainty, at worst. Confusion and paralysis are the enemies of success!

Get clarity, confidence and the information you need, without all the hype and distractions.

I designed the "How to Become a Coach" mini-course for people who are considering becoming professional business or life coaches and need clarity in order to make the best decision. If that's you, then I invite you to join us. (Don't worry, School of Coaching Mastery isn't a fit for every coach, so I won't twist your arm to become a member.)

This 4-hour "How to Become a Coach" course is free and meets in two 2-hour virtual classes. You'll attend our unique eClass system, which combines the best of teleconference classes with the best of webinar training. You can do everything in our virtual classes that you can do in a live class (except get stuck in traffic on the way).

Get answers to questions like these:

  • How can I start attracting clients quickly?
  • What do I really need to get started as a coach?
  • What can I charge?
  • How soon can I make a living?
  • How do I know what niche or specialty to offer?
  • Do I really need coach training?
  • How long will it take me to become a masterful coach?
  • How do I know which coaching websites are legitimate?
  • Do I need coach certification? Which one?
  • Should I have my own coach?
  • What are my next steps?

You'll leave with clarity, a plan of action, a path and your next steps.

Find out when the next course is and register for How to Become a Coach.

Topics: coach training, become a life coach, become a coach, become a business coach, webinar, becoming a certified coach, coach training schools, coaching schools, how to become a coach

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