School of Coaching Mastery

Coaching Blog

The Real Reason You Don't Have Enough Coaching Clients

Posted by Julia Stewart

Coaching clients - waiting by the phone by Glenn Harper.jpg

There may be millions of blog posts on how to get coaching clients, but some new coaches still need more...

Most "experts" at client attraction ignore the true underlying reasons coaches don't always have as many clients as they want. I'm going to address that here.

If you want more coaching clients than you have, most likely it's not because of your inability to coach, market, sell, or run a business, although, sometimes those are factors.

And maybe fear plays a role, but it may not be stopping you as much as this:

You don't have all the clients you want, because you're not addicted to getting clients.

You read that right.

A colleague of mine once told me she was tired of being a coach, because she didn't like doing all the things you have to do to get clients.

I asked her what she was doing to get clients. She said, "Nothing."

We both chuckled, but it's a deadly habit. Coaches don't reach out to potential clients and those people don't get the coaching they need.

Thomas Leonard called it, "I intend, therefore the phone will ring." Ouch.

Why don't coaches reach out more? Because they're not getting enough dopamine.

Yes, dopamine. It's the "reward" neurotransmitter. Everytime your brain produces it, you light up, giggle, and have fun.

Facebook, Google, Instagram, Fitbit, your phone; all have been cleverly designed to trigger shots of dopamine that get you hooked on them, which is why so many of us are glued to our devices. We are addicted.

In the case of Fitbit, the addiction may be a healthy one...

If you became as addicted to attracting clients as you are to your phone, you'd have a full coaching practice by now.

If you spent more intensely engaged effort of getting clients as you do at Candy Crush, you'd have a full practice, plus a waiting list by now. You need to swap out your Candy Crush addiction for Client Attraction Addiction.

How can you foster this Client Attraction Addiction?

  • Turn attracting clients into a fun game.
  • Make it the number one project in your life.
  • Invite your coaching colleagues to a friendly competition.
  • Create rewards for every step in the right direction.
  • Stop using social media and whatever else you're already addicted to and replace it with client attraction addiction (CAD).
  • Everytime you're tempted to reach for your addictive substance, take a step toward more clients, instead.
  • Surround yourself with positive people who acknowledge you whenever you have a win or even a solid try.
  • Share your good fortune with people who pat you on the back.
  • Avoid sharing with people who ignore your success, only point out problems, or just say, "That's nice."
  • Build positivity into the process.
  • Focus first on actions that are fun.
  • Continue actions that are both fun and effective.
  • Keep up the momentum.
  • Celebrate every win.
  • Create fabulous outcomes for your clients.
  • Let your clients become your ambassadors.
  • Keep going...

Looking for a way to make client attraction a fun game? Join Coach 100 Business Success. We'll give you the tools. Develop your CAD and fill that practice!

Fill Your Coaching Business with Coach 100

 

Topics: Coach 100, coaching success, new coaches, how to get coaching clients, client attraction, new clients

What's Really Behind the Huge Success of Professional Coaching?

Posted by Julia Stewart

love_is_more_powerful_than_greed.jpgToday I turned down a potential client whose business would have brought me thousands of dollars. She seemed a like a good client, with clearly defined goals to build her coaching business, which is a coaching specialty of mine.

But there was one big problem: Her goals were simply to make more money.

And her requirements were that her mentor coach must  have made a certain amount of money, which I've made, but I still turned her down.

Why did I turn her down, when helping coaches succeed is one of my specialties? Because I went into coaching and coach training to help people succeed at creating a better future for themselves and others, a better world, if you will.

Money matters. Helping others matters more to me. That's because one of my highest values is: Love.

The funny thing is that coaches who love what they do and love helping others to have better lives and careers, are the coaches who most succeed at professional coaching.

And they often make the most money.

Because the professional coaches, who are most likely to succeed, want to thrive by helping others thrive.

They're not martyrs. And they're also not greedy. They're more complex than that.

Probably only 5-10% of people, worldwide, who are interested in becoming coaches, have achieved this level of complexity.

Have you achieved this level of complexity?

If you're interested in coaching only because you've heard it's one of the highest paid professions in the world, don't train at School of Coaching Mastery.

And if you're only interested in helping others, instead of also helping yourself and the people you most care about, then coach for a hobby and make a living doing something else.

I wrote a blog post about this, The Top Ten Worst Reasons to Become a Coach, nine years ago, and it is as true today as it ever was.

If you want to thrive and help thrive doing what you love, let's talk.

School of Coaching Mastery's training programs may be perfect for you. And my mentor coaching often includes training, as needed, at no extra charge. It's expensive and well worth it.

 

I'm in the thrive and help thrive business.

 

By the way, if you love someone or something so much that you'd change the world for them, World Clan Mothers on Facebook may also be right for you. It's about turning back the tide of Climate Change so our grandchildren, and Nature, have a chance to thrive like we do. I invite you to join and get involved.

 

Visit World Clan Mothers on Facebook

Topics: professional coach, Coaching, professional coaching, coaching success, successful business

Can You Make a Living as a Life Coach?

Posted by Julia Stewart

Make a living as a life coach The other day, a friend of mine tagged me in her comments on Facebook about a blog post on how life coaches shouldn't quit their day jobs, because you just can't make a living as a life coach.

I half-read the blog post (I know, I "should" have read the whole thing, but I didn't) and commented on how interesting it was that coaches who have trouble making it as life coaches often conclude that nobody can make it as a coach (what I didn't say was that kind of negative generalization can stop anybody from succeeding at anything). Obviously, life coaches are making it or the profession wouldn't continue to grow like an out-of-control wild fire.

It turned out the blog post was really about a marketing program the writer was trying to sell to life coaches. That's an age-old approach to making money: convince someone they have a problem, then sell them the solution. Fortunately, there are ways to attract paying clients that don't involved cutting them off at the knees, like this. Along with everything else, marketing and sales have evolved.

The real question here is can YOU make a living as a life coach?

That of course, depends on you. Everybody dreams of being their own boss, but not everybody is comfortable with it. In fact, there's an age-old joke amongst entrepreneurs, that we're all working for lunatics (Oops! There's another generalization).

To get a customized answer to that question (because only a customized answer will do for that question), you may want to work with your own coach. Find out what it took for them. Then have them help you find out if you really want it and if you have what it takes.

Here's a secret: it's more about working at it and learning from your mistakes than it is about a magic set of talents.

If you'd like to learn more secrets on how to make a living as a life coach, join the one-time-only class below. Readers of this blog get in for free with this discount code: MakeIt714

Join Secrets to Making a Living as a Life Coach

Topics: life coach, become a life coach, coaching success, Facebook, what does it take to become a coach, getting clients, coaching career

How Does Positive Psychology Coaching Work?

Posted by Julia Stewart

Positive Psychology CoachingI've blogged a lot about positive psychology coaching, in the past couple of years. It gives coaches and their clients a precision instrument for building happiness, success, and ease. But recent discoveries that point to how and why positive psychology works are truly fascinating! 

You probably already know what positive pychology coaching is; it's evidence-based coaching that puts in action what positive psychology researchers have discovered about the power of positivity and how it promotes happiness, health, and success.

But just exactly how does positive psychology coaching promote happiness, health, and success? 

Well, there are a number of scientific theories, such as systems theory and quantum theory, that can help to explain how positive psychology coaching works, but the explanations are speculative, at this point. No one has yet traced those theories, step by step, to document how exactly they influence human behavior and outcomes. It just makes sense that they do.

The field of neuroscience, on the other hand, thoroughly tracks what happens during insights, actions, learning, and repetition, explaining in detail what happens and why.

Neuroscience explores how the brain works via brain scans and other high-tech tools. It literally looks at what goes on in the brain at the cellular, and even the molecular levels, and they are quite surprising!

In fact, some coaching leaders, most notably, David Rock, go so far as to say neuroscience is the scientific field most closely related to coaching, in part, because it came of age during the decades when coaching was being born, so coaching has relied heavily upon it.

In my opinion, however, positive psychology is an even better fit with coaching, because not only did it develop at exactly the same time as coaching, but positive psychologists and coaches ask exactly the same fundamental question: 

What makes people happy, healthy, and successful?

Contrary to previous assumptions, an absence of mental illness does not automatically produce happiness, health, and success. That latter state, often referred to as well-being, is a separate thing. It can exist, counter-intuitively, along side mental illness, or it can be completely absent in someone who is free of mental illness. 

It follows then, that if we want to be happy (and everyone, from the Dalai Lama to Tony Robbins, says that's what every human being really wants), we need to understand the tools that produce happiness.

And here's critical news for coaches: getting what we want doesn't make us happy, at least not for more than a day or two. Happiness is literally an inside job. Anyone can have it, regardless their circumstances or mental health.

Up until now, only a lucky few stumbled onto the tools that produced lasting happiness. Yes, philosophers and spiritual teachers theorized and taught how to lead the good life for millenia, but they didn't always get it right. Today, maybe, just maybe, we can get it right - for everybody.

So that's the job of positive psychology researchers and the professionals who apply positive psychology in their coaching. And here's how and why, according to neuroscience,  it all works so well:

  • The brain and mind are intimately connected. Scientists disagree on which creates which, but evidence suggests they create each other and the mind definitely influences the brain.
  • The brain grows and changes throughout life, making learning possible and desirable into old age. In fact, dementia might be thought of as the cessation of learning.
  • New brain growth is triggered by new insights and learning, creating new neural maps. This is called, neuro-plasticity.
  • Neural maps develop when existing neurons fire, then wire, together. Sometimes new neurons are produced, as well.
  • Neural maps drive our assumptions and habits, saving us time and energy when we repeat experiences and actions, but those assumptions and habits may not be as resourceful, or flexible, as needed, when clients step up to new and bigger things, so they need to be replaced by new neural maps.
  • More repetition creates stronger bonds within neural maps that are frequently used. Think: recording a song onto a cassette tape, rather than downloading it to your iPhone. Stronger bonds require more time to develop.
  • Our internal chatter also creates neural maps - and it may be even more influential than our actual experiences!
  • We can intentionally direct our thoughts and emotions to create more positive and resourceful neural maps. This is called, self-directed neuroplasticity.
  • Because neural maps develop according to what we think and feel, positive thoughts and feelings don't just make us happy now, they also make it more likely we'll be happy later, regardless our circumstances.
  • People who experience more positivity on a regular basis are more likely to thrive and experience success.
  • Coaches who assist clients in developing resourceful neural maps are practicing coach-assisted neuroplasticity.
So solving your client's problems, or even helping them get what they want, falls short of positive psychology coaching's true power to transform client's lives from striving to thriving.

 

Is all this making your brain hurt? Take a musical "happy break".

 

 

 

 

Learn more here:

 

Become a Certified Positive Psychology Coach

Topics: Coaching, coach training, coaching success, Coach Certification, Tony Robbins, Positive Psychology, positive psychology coaching, Martin Seligman

How to Plan This Year's Coaching Success in Just Fifteen Minutes

Posted by Julia Stewart

coaching success

Written by Julia Stewart

Here's a nifty tool for your annual coaching business plan. It harnesses the power of the 'top ten list', works for any type of small business, and it only takes fifteen minutes to create an effective plan for coaching success.

Follow these steps to plan for this year's coaching success:

  1. Make a list of the Top Ten things Your Business Did Right, last year. These could include a new strategy for attracting clients, raising your fees, upgrading your skills and credentials, hiring an assistant, increasing your sales, etc. This list should take 5 minutes to complete, tops, but spend at least ten seconds appreciating yourself for doing these things right.
  2. Now make a list of the Top Ten Things Your Business Did Wrong. Be honest, but don't wallow. Did you spend too much time on Facebook? Did you focus too much time or energy on a business strategy that just isn't working out? Did you spend too much money on tools, memberships, or trainings that didn't enhance your business? Did you fail to hire a mentor coach, even though you knew you needed one? Did you let your self care slide? Did you network, but didn't follow up on leads? If you suspect something you did or did not do is costing your business, you're probably right, so write it down and then move on.
  3. Prioritize your lists by numbering them in the order of best things you did and worst. You've probably noticed a pattern or two by now. That's good; it'll help you with your next list.
  4. Now write a top ten list on what you'll do this year for more success. With your last two numbered lists, this'll be pretty easy. And this is the list that'll help you succeed this year.
  5. Of course, lists like this one are useless unless you find a way to remind yourself to follow through on them. In this case, you need to follow through for 12 full months. You could post your Top Ten Things to Do This Year list on your wall or make it into a screen saver, but over time, it'll become invisible to your eyes. So here's what I do: I schedule it to be emailed to me once per month. I use a free service called, Yesware, to send this list in a reminder every 30 days, so I can check to see if I'm following through. It's already helping me prioritize what gets done.
There you have it: 15 minutes spent to create 365 days of coaching success.

 

Want more coaching clients in 2014? Try Coach 100 Business Success:

 

Get Paid to Coach. Join Coach 100.

Topics: coaching business, mentor coach, Coach 100, coaching clients, coaching success

Why I Love Mentor Coaching My Coaching Students

Posted by Julia Stewart

Tailored coach training

Written by Julia Stewart

If you're a high achiever, then one of your main stumbling blocks to becoming a coach is taking the time you need to master your new profession. Your time is precious, because you're already successful at something else.

Degree programs and coach training schools really won't really work for you, because they're:

1. Time consuming.
2. One-size-fits-all.
3. Don't cover exactly what you need, when you need it.

 

What you want is learning that is tailored to what you need, when you need it, no more, no less. Someone who could curate the thousands of learning tools out there, so you don't waste time on the superfluous, would be awesome. There are plenty of mentor coaches who claim they can give that to you, but coaching and training are two different professions and coaching is a lot pricier. So what do you do?

 

What you probably need, but may not realize it, is someone who can get you unstuck when your fears, insecurities and the 'voice of reason', that vampire that stalks every entrepreneur who dares to chase a dream, start harrassing you, because they will.

 

You need two things:

 

  1. A systematic method for closing your knowledge gaps and getting the experience you need. That's what training is.
  2. A process for becoming who you need to be, day by day, despite your fears. That's what coaching does.
I started School of Coaching Mastery in 2007, because as a certified mentor coach, I was tired of working with people who wanted to become coaches, but had little or no training. They simply didn't know what they needed to know. But I also get frustrated by students who get training, but no coaching, because they're starting their businesses with an unnecessary handicap.

 

What I really love is mentoring my coaching students. They get exactly what they need and I enjoy hearing how much stinking fun they're having with their new coaching businesses. I've been mentoring coaches for over a decade, but I made it official when I launched Elite Mentor Coaching for High Achievers last year. It includes private mentor coaching and access to the SCM modules and programs you want, like Coaching Groundwork Advanced, Master Coach Training, Positive Psychology, Group Coaching, and more, when you want them, no more, no less. Maybe I should call it, Stewart's Tailored Coach Training!

 

Here are a couple of testimonials from recent clients:

"Results are what you’ll see what you take full advantage of the Elite Mentoring Program for High Achievers. Working with Master Coach Julia Stewart, I found the clarity I needed and the insights that inspired me to take action and keep working. Within weeks, I doubled the number of coaching clients I work with, expanded my professional speaking business by adding three new clients and launched my website. Within months, I designed and delivered a nationwide professional development program for a new client and launched a popular group coaching program. Trust Julia with your highest aspirations. Stay open to new possibilities. Do the work and you will create what you really want, and more." - Nancy McCabe, Coach, Trainer, Speaker and Founder of Results Business Coaching


"When I hired Julia as my mentor coach, I wasn't entirely sure I needed it. I had quite a bit of education and experience already and the industry does not require certified coaching credentials to be recognized as a coach. I wasn't sure it would be a good investment for the money. After coaching for 3 months with Julia and taking several classes at SCM, I can say that not only was this a great investment but possibly the best investment I have made in my career. I would recommend this to experienced coaches as well as inexperienced coaches. The value of the service far exceeds the cost, which makes this a savvy investment in YOU!" - Patrice Swenson, CCC, Life and Business Coach and Founder of Rainbow in the Puddle

 

I have an opening for one new client, right now. I may have one or two openings in early January. If you're ready to succeed at becoming a coach, or want to be added to my mailing list, click below to find out more and fill out the form, while you're there:

 

ELITE MENTOR COACHING FOR HIGH ACHIEVERS

Topics: group coaching, become a coach, Coaching Groundwork, coaching success, Become a Masterful Coach, Mentor Coaching, coach training schools, Master Coach Training, Positive Psychology

How to Build a Flourishing Positive Coaching Business

Posted by Julia Stewart

Positive Psychology Coaching

Positive psychology coaching is on the rise, because it works. So have you ever wondered how positive psychology coaching can help your coaching business flourish? I'm talking about how actual positive psychology interventions can impact your thoughts and actions to bring you more success, happiness, and yes - more clients.

Curious?

Success occurs when you do the right things at the right times. Positive psychology interventions can help you do the right things at the right times with surprising effectiveness. And it's not precriptive (as in, 'You must do it my way to succeed.'), but rather points out what's worked for others, so you can customize it for your desires, strengths and values.

As a mentor coach who specializes in positive psychology coaching, I see this phenomenon, daily. Here are three recent examples:

  1. A new life coach who's building his business by leveraging his Primary Strengths. He's having a blast and his business is taking off like a rocket.
  2. Then there's the executive coach whose business has also taken off like a rocket, but she's not having a blast, even though she's living her dream life. She's still reliving negative thoughts and emotions about her past. In her case, we're using positive psychology and positive neuroscience interventions to help her mind catch up with her awesome life and business. This will help her sustain her success. Otherwise, she likely will burn out, or start repeating negative habits that could short-change her success. You're not flourishing if you're not having fun.
  3. Then there's the business coach who already thinks positively, but whose  business seemed to be stalled. What's up with that? We cracked through some blocks and limiting beliefs around making money and feeling ready for success, using Great Self Coaching (another positive intervention). You guessed it. Now his business is taking off like a rocket!

When I work with my one-to-one Elite Mentor Coach for High Achievers clients, their frame of mind is often the topic. At one end of the spectrum, the wrong frame of mind, for instance a limiting belief that it's too soon to expect success, can hold the coach back. At the other end, the coach may appreciate her incredible success, but still be stuck experiencing painful thoughts and feelings from the past. In my opinion, neither is experiencing a positive business, yet.

My definition of a positive coaching business is one that is both successful, as defined by the coach, and thoroughly enjoyed. My one-to-one mentor coaching may be financially out of reach for some coaches (although it's not expensive when you consider the training and certification that is included). However, this Fall, I'm putting together a new mentor group that uses the same positive coaching interventions to help coaches build flourishing businesses. It's quite reasonable and includes some training and certification, as well.

If you're a coach who is serious about building a flourishing life and business, click the link below to find out more and/or make an appointment to ask your questions.


Create Your Flourishing Positive Business Here

Topics: coaching business, group coaching, Coach 100, coaching success, Mentor Coaching, Positive Psychology, positive psychology coaching

Best Coaching Blogs: Winning Secrets of Social MEDIA Butterflies

Posted by Julia Stewart

Online Social ButterflyBest Coaching Blogs 2013 is under way and already the social butterflies are pollinating hundreds of admiring voters. (If you haven't entered yet, you still have time to win, but sign up now.)

I'm going to share some secrets of Online Social Butterflies and how they win Best Coaching Blogs, each year. You see, mastering social media cross pollinates with mastering coaching. That's my evil, um... divine plan!

First, what's a social contest, anyway? It's a win-win online contest that leverages everyone's social reach (friends, contacts and followers on sites like Facebook, Twitter, LinkedIn, and Google+) to attract large audiences for popular voting. Ultimately, everybody wins because contest visitors discover more great coaching bloggers when they visit the site.

Wait! Does that mean coaching bloggers could lose potential clients to their competition? Nope! I'll explain, uno momento.

If you want to see Online Social Butterflies in action, follow the Best Coaching Blogs 2013 List on Twitter. You can pick out the front-runners without even visiting the contest, because they regularly tweet about the contest. Also, search for hashtag, #BestBlogs for related tweets.

Best Coaching Blogs invites coaches who blog on coaching topics to enter their blogs and each year, both new and established blogs win top honors. The winners actively 'play the game' by inviting their readers, colleagues, clients and social reach to come vote for them. People can vote as often as they like, so the contest measures more than just the number of people who like a blog, it also measures passion: both the voters' and the bloggers'.

Passion is a big deal in coaching. It's what ignites clients and creates success. But competition? Not so much. At least not for a lot of clients.

Cooperation, mutual support, acknowledgment, belief in others; that's the stuff of coaching. And it's also the stuff of social media mastery. Both realms, coaching and social media, require that we get our little egos (that part in each of us, that always wants to WIN!!) out of the way and make it all about other folks - without turning ourselves into robots or doormats.

Winning Best Coaching Blogs usually requires more than just a great blog, although great writing and content definitely help. Winning requires the right balance of competition and cooperation. I don't know an English word for that, so I made one up: coopetition.

Here are Some Winning Secrets to Coopetition:

  1. Start early. Be the kind of person who supports and champions others, as a matter of course. The more history you have doing this, the more people will want to do the same for you. Wait until you need something from them (like a vote) and it could backfire.
  2. Embrace your selfish reasons. Yes, it's totally okay to be for yourself. Just don't be that way, only. If you try to deny your agenda, people won't trust you. If you fail to express it, people will walk all over you. So go ahead and ask for people's votes. If you've been supporting them, they'll want to help. Even if you haven't, they'll respect your request.
  3. If you're already supporting others and clear with them about what you want, you're ready to play a fun game. In Best Coaching Blogs, that could mean leaving comments on competitors' blog entries that acknowledge what's great about those blogs. It could also mean voting for your competitors (!), or even telling the world why they should vote for your competitors (!!). You could even ask your competitors to vote for you (!!!). This can get icky and manipulative fast, though, so take care.
  4. Why is coopetition a winning strategy? Because being a model of coopetition is extraordinarily attractive. It seems like people who act that way should lose out, but they win, instead. The bloggers who do it best always attract more voters, readers and clients, rather than lose them. So it's about a lot more than winning a contest.
  5. Trust the process. This is hard for high achievers, but you really can't control most of the moving parts in this process; you can only influence them. Resist the urge to pester people, or to obsess about whether or not all your votes get counted. Not even Zuckerberg has total control of Facebook.
  6. Even in life, it's the folks you support who 'vote' for you and what you want. That's the coopetive advantage. In Best Coaching Blogs, it's the finalists who pick the top winners, so those who play the game well, immediately become the biggest influencers. But 'winning at any cost' is a losing strategy in this contest, as well as in life.
  7. How does this relate to coaching? People who can let go of their need to win, to be right, to never fail, and who can support and champion others, make great coaches. Entering Best Coaching Blogs is a 'game theory' approach to coach development. If you're interested in becoming a great coach, be sure to participate. Vote here through August 31st. Enter here only through July 31st.

Vote for Best Coaching Blogs

Topics: Coaching, Best Coaching Blogs, blogs, contest, Free, coaching success, Facebook, How to, twitter, Top Life Coach Blogs, master coach, Google, Masterful Coaching, LinkedIn

Why the Best Life Coaches Don't Offer Money-Back Guarantees

Posted by Julia Stewart

Life Coach Money Back GuaranteeThis week, a new life coach asked me whether she should offer a money-back guarantee. Some life coaches (as well as other personal coaches, like business and executive coaches) offer money-back guarantees to make it easier to close sales. The thinking is that few people ever ask for their money back, so you'll increase your sales and make more money.

That approach makes sense if you're selling flashlights, but if you're pouring your heart and soul into a personalized relationship that leads to extraordinary results for your coaching clients, the unintended consequences may outweigh any extra sales you make.

Below are some of those consequences and a suggestion for what to offer, instead. But decide for yourself. No one approach is right for every coaching business.

As I said above, the plus side of offering a money-back guarantee is that it can make it easier to 'sell' your coaching, initially. The big minus is that your clients may be less invested, both financially and emotionally. Clients who are highly invested get the best results and stay month after month, which increases your income without the pressure to constantly make sales, and it increases your clients' satisfaction, too. I call this 'the sweet spot'.

Un-invested clients get poor results and tend to ask for their money back. I learned this the hard way when I was a new coach who offered a money-back guarantee. One of my new clients quit after a month and told me the only reason she signed up was because she knew she could get her money back. You'd better believe I felt burned.

Which would you rather have: Fewer sales or more clients, but no more money? Actually, getting burned is the least of the negative consequences that stem from offering money-back guarantees for professional coaching.

Here's a bigger one: Anyone who decides to go after a big goal will have at least one crisis of confidence along the way. And people who hire professional coaches are going after big goals.

A crisis of confidence sounds something like this: 'Oh my God, I'm making a huge mistake! I just spent thousands of dollars on a life coach so I can reach my dreams. Who am I to think I can do that? And all my coach does is ask questions!? My wife will kill me if I waste that money. My friends will laugh at me if I fail. I'll feel like a loser for the rest of my life...I'd better ask for my money back and forget the whole thing. (For a real-life example of a dream nearly derailed by this type of thinking, read how Olympic Gold-Medalist, Gabby Douglas almost quit qymnastics a few months before winning the all-round female gymnist title.)

When you offer a money-back guarantee you're promising to pay your client when s/he inevitably chickens out.

The irony of money-back guarantees is that they can communicate confidence from the coach. But the most confident coaches I know don't offer them - because they don't need to. Their clients sing their praises for them and that carries much more weight than a guarantee. If you don't have great testiminals, reviews, ratings, certifications, referrals or buzz yet, maybe a money-back guarantee will help you get started.

Instead, I use what I call a Value-Back guarantee. If a client isn't completely satisfied, they're encouraged to tell me asap and together we'll design a plan for them to get the value they paid for. Both coach and client win and this way. Not only does the coach make more money, but s/he learns how to serve more clients better and the great outcomes that clients get result in testimonials, buzz, and referrals that make sales much easier than will any guarantees. (I use this approach for School of Coaching Mastery, too.)

Does this mean it's always wrong to give back a client's money? No, sometimes you may find yourself trying to coach someone you just can't help. That could drain you and your business and make it harder to serve your other clients. If you wind up firing a client, giving their money back may makes sense. (Here are some tongue-in-cheek examples of coaching clients that might need to be fired.)

Here's my last word on life coach money-back guarantees: As attractive as they sound, the truth is, no serious client really wants their money back. What they want is to get what they paid for in the 1st place. If you give back their money, both of you failed. If you work together to give them what they paid for, you both succeed.

What are your thoughts on life coaches offering money-back guarantees? I welcome disagreements! If you offer a money-back guarantee, how is it working for you? If you don't, why not?

If you have questions about launching a successful coaching business, you're in luck! The next Coaching Groundwork Advanced course is about to start and it's designed to answer your questions, so you get off on the right foot:

Join Coach Launch Pro

Topics: professional coach, coaching business, executive coach, School of Coaching Mastery, Coaching Groundwork, coaching clients, coaching success, Business Coaches, Life Coaches, personal coaching

Coaching Success: How to Build Your Marketing List

Posted by Julia Stewart

Coach 100 Business SuccessIf you've read blog posts on how to become a successful coach, you know that building your marketing list is a must.

As the saying goes, 'The money is in the list!' But things have changed. Now that inbound marketing is replacing traditional marketing for small business, the marketing list is a must for local face-to-face marketing, as well as for internet marketers.

Not only that, but social networks, like Facebook and Twitter, have permanently altered the definition of 'list', as well as how to manage a list and nurture more sales.

So if you think the size of your list is what matters or that email is your principal marketing tool, you're missing out on some huge opportunities to connect with your potential coaching clients and get hired by more people. In short, you're losing money.

What if you're a new coach who has no list at all, yet? You need a strategy for building one, right now. The good news is, you don't need a website to start building your list.

Learn the myths of list building for coaches and find out what really matters when it comes to marketing your coaching business in the one-time-only upcoming free tele-webinar:

 

How to Build Your Marketing List

When: Thursday, October 27th, 9 - 10 PM Eastern/NY Time

Everyone who attends this live tele-webinar will receive 2 free bonuses, plus an opportunity to save $100 on the Coach 100 Business Success Program.

 

Go here to find out more about Coach 100 and register for this free class:

 

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Topics: Coaching, blogs, become a coach, coaching class, Coach 100, coaching clients, Coaching 100, coaching success, Facebook, twitter

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