Coaching Blog

Coach Training Schools vs Graduate Schools That Teach Coaching

Posted by Julia Stewart

coach training schools by papanooms.jpg

If you want to become a coach, your next question is: How?


There are thousands of ways to do it, but getting some coach training will help. Depending on the type of training and the source, it may help a lot.

You could get your training on the cheap via YouTube, Podcasts, MOOCs, and other free coach training. This is usually the path chosen by coaching tourists and coaching tourists don't get coaching clients. If you want to coach as a hobby, that's fine. But if you're like most coaches,you need a well-designed program that gives you the skills, knowledge, and professional experience you need to step into professional coaching quickly and attract plenty of clients.

This leaves you with a choice between joining a professional coach training school or a graduate school that teaches some coaching. A prospective coach asked me about this choice the other day and here's a comparison chart. Some coaches actually choose to do both.

PROFESSIONAL COACH TRAINING SCHOOL   
GRADUATE SCHOOL COACHING PROGRAM   

Usually costs under $10,000

Usually costs over $10,000

Prepares coaches for professional coaching quickly

Educates students and gives some professional preparation

Usually offers coach certification

Usually offers a degree or certificate

Usually takes a year or so of part-time work

Usually takes a year or so of full-time work.

You can build your business or career while training

You may not have time for a business or career

Should be approved for at least 100 hours by the ICF

Should be approved for at least 100 hours by the ICF

Here are important questions to ask yourself:

  • How much money do I want to invest in my career?
  • How soon do I want to be coaching professionally?
  • What's the school's track record for graduating coaches with successful careers?
  • If certification is the preferred credential in coaching, do I still need/want a degree?
  • Can I afford to take time off from work to study coaching?
  • How much will it cost me to delay my coaching career?
  • Is my training program approved by the leading accreditor of coach training schools (ICF) for at least 100 hours?
  • Are there any travel expenses I need to consider in order to graduate from this coach training program?
  • If I want both professional training and grad school, which will give me what I want right now?

To get more questions answered, download the free Become a Coach eBook.

It offers tips on choosing the best coach training school for you:

Get a free Become a Coach eBook here.

Topics: coaching business, coaching school, become a coach, coach training schools

Should You Become a Coach in the Age of Disasters?

Posted by Julia Stewart

How to Coach Photo credit - hurricane by kakela.jpg

On September 11th, 2001, all my New York City clients canceled. My coach, in California, also canceled. I canceled a cardiac stress test, because all day my heart was pounding. My coaching school continued classes.

Like everyone in the US, my thoughts were primarily about the calamitous attacks on NYC and Washington DC. Although, as a New Yorker, the World Trade Center attack loomed larger for me,

At the time, I was studying to become a coach while running a busy personal training business. After 9/11, I wasn't sure ideas like "live your best life" made sense, anymore. I was afraid I would lose my personal training clients and that nobody would want to coach with me, because the world seemed completely different. What mattered before seemed utopian. What mattered now was a much uglier side of life.

I was wrong.

After we rescheduled, I told my coach I was thankful my coaching school continued classes on 9/11, because for one hour, on a perfectly horrific day, I did something normal. God, that felt good.

My point is this: Don't assume you know what people will want, in this world of disasters, because what they want will surprise you.

My coach gave me an assignment: to get my first coaching client. Geeze, in this environment?

Gradually, my business got up and running again. My clients told me harrowing stories that had happened to them. One, who worked near the World Trade Center, had had to walk down forty flights of stairs to escape. Another, who worked further away, watched as people jumped from the blaze. Everyone had lost someone.

To my surprise, they all told me they were more committed than ever to working out, because they realized, in this new normal, that they needed to be fit to survive. One of them asked if he could be my first coaching client.

I didn't even need to market; my first coaching client volunteered. He stayed with me for seven years.

Millions of New Yorkers changed after 9/11. In the most capitalistic city in the most capitalistic country, people started putting values ahead of profits and family ahead of achievement. They turned to coaches to help them define their callings and life purpose, and to designed their legacies. Coaching boomed, because there was a new need for it.

Today, I teach coaches from around the world via webinars. Many are from North America, where this summer, the northwest is aflame with hundreds of forest fires, while the southeast is hammered by monster hurricanes and biblical floods. Some of my students complain in class about smoke, while others share fears about finding clients in devastated cities, while still others leave class early to evacuate their homes. Now that Climate Change is well underway, this is the new normal. Terrorism probably won't go away, but it has epic competition.

Can you coach in this environment? Yes, you must. People need you more than ever.

Give people time to get back into their homes and to restart. They're not ready to coach while they're in shelters and hotel rooms, or hospitals, or funeral homes.

This is not a suggestion to capitalize on misery. It's a reminder that coaching helps people, so don't pull back, thinking they won't want you. Don't bombard people with sales offers. Do be willing to listen. Do be willing to help, if you can. Be willing to waive or lower a fee for some clients.

One helpful way to reframe a disaster is to focus on the people who help, because they inspire us. Coaches can also be helpers when people are ready to think about what they want the rest of their lives to be like.

In this age of disasters, coaching is needed more than ever. You're needed more than ever.

Get a free Become a Coach eBook here.

 

Topics: Coaching, coaching school, become a coach, coaching clients, 9/11, reasons to become a coach, free ebook

101 Incredible Coaching Questions

Posted by Julia Stewart

Coaching Questions

Every new coach wants to know…what are THE coaching questions??

So here they are: Powerful Questions, Open-ended Questions, Curious Questions, Clarifying Questions, Possibility Questions, Golden Questions. Do you know the difference? When and how could you use them?

Truth is, there are at least 100,000 great coaching questions and it won’t be long before there are millions. Coaching questions are kind of like iPhone Apps; a few years ago they didn’t exist. Now everybody’s creating them!

Here’s the real secret: it’s how you set up your coaching questions and then how you follow up that creates much of the magic in coaching. These questions in the hands of a novice may not have the same punch as they do when used by a master coach.

But you can get incredible mileage from these awesome coaching questions, right out of the box...

Print out this post and keep it with you when you coach. Notice what happens when you ask these powerful questions. If you don’t get fantastic results, work on your delivery. Here are the questions...

 

Great Coaches Ask Great Coaching Questions. Get the FREE Become a Coach eBook.

 

  1. I’m curious; may I ask you a few questions?
  2. What’s great about your life this week?
  3. How have you grown this week?
  4. What did you accomplish this week?
  5. Who did you serve?
  6. What did you learn?
  7. Who else will benefit?
  8. What are you grateful for?
  9. Who’s grateful for you?
  10. Is this what you want to be coached on or are you just sharing?
  11. What could you be happy about if you chose to be?
  12. Are you using this to grow or are you beating yourself up?
  13. Does this story empower you or disempower you?
  14. How can you turn this around and have better results next time?
  15. On a scale of 1 – 10 how honest have you been about this, with others?
  16. Do you mind if I offer an observation?
  17. Is this the problem or the solution?
  18. How would you like it to be?
  19. What’s in the way?
  20. What’s stopping you?
  21. What does this mean to you?
  22. Are you focused on what’s wrong or what’s right?
  23. Is that a story or the truth?
  24. How can you find out?
  25. Do you want this for its own sake or are you trying to avoid something else?
  26. Is this giving you energy or draining your energy?
  27. What will really make the biggest difference here?
  28. Is this a limitation or is it a strength?
  29. What’s the benefit of this problem?
  30. Who else is this hurting?
  31. What does your intuition tell you about this?
  32. Do you have a gut feeling about this?
  33. Have you solved problems like this before?
  34. What rules do you have that are getting in the way?
  35. How long have you been thinking about this?
  36. Have you ever experienced something like this before?
  37. If you changed your belief about this, what would be possible?
  38. Is this a decision or a pipe dream?
  39. Which of your core values does this goal express?
  40. Is this goal pulling you forward or are you struggling to reach it?
  41. Will this choice move you forward or keep you stuck?
  42. What’s the first step you need to take to reach your goal?
  43. What’s the worst that can happen, and can you handle that?
  44. What’s the downside of your dream?
  45. What’s stopping you from taking action?
  46. Who wouldn’t like it if you succeeded?
  47. What will you have to give up in order to make room for your goals?
  48. How would your life be transformed if you changed this right now?
  49. If you don’t change this, what will it cost you in the long run?
  50. What’s the most resourceful choice here?
  51. How can you improve this, so it adds value forever?
  52. How can you solve this problem so it never comes back?
  53. Are you acting on faith or fear?
  54. If you weren’t scared, what would you do?
  55. Are you standing in your power or pleasing someone else?
  56. What are you pretending not to know?
  57. How could you have this conversation so it empowers everyone concerned?
  58. What might make the difference that could change everything?
  59. If you approached this with courage, how could your life change?
  60. Are you procrastinating or is there a reason to delay?
  61. What’s the emotional cost vs. the financial cost?
  62. Which step could you take that would make the biggest difference, right now?
  63. How can you get your needs fully met?
  64. If your life were exclusively oriented around your values, what would that be like?
  65. How would you describe the difference between a need and a value?
  66. If you achieve this goal, will it bring lasting fulfillment or temporary pleasure?
  67. Have you thought about the impact you’ll have by creating this?
  68. How can you learn from this problem so it never happens again?
  69. How can you create more value with less effort?
  70. What are you willing to do to improve this situation?
  71. What are you willing to stop doing to improve this situation?
  72. How can you enjoy the process of solving this problem?
  73. Do you mind if I ask a very personal question?
  74. What are you willing to commit to here?
  75. Do you need to work harder or delegate this?
  76. If this weakness were also a strength, what would that be?
  77. How can you use this so it becomes a benefit?
  78. Have you decided to take action or are you just hoping you will?
  79. Are you angry or are you hurt?
  80. Who can help you with this?
  81. Does your current habitat fully support who you’re becoming?
  82. What do you need in order to succeed here?
  83. What plan do you need in order to achieve your new goals?
  84. Are your personal standards high enough to reach your goals?
  85. What will your impact be 100 years from now?
  86. Who do you need to become in order to succeed here?
  87. What are you responsible for here?
  88. Instead of either/or, how could you use both?
  89. Are you approaching this from your head or from your heart?
  90. Is this an assumption or have you checked to be sure?
  91. How can you learn what you need to know about this?
  92. Is this the best outcome you can imagine or is there something greater?
  93. Do you have a detailed strategy to get there?
  94. How will you transform your life with this new knowledge?
  95. What does this accomplishment mean to you?
  96. Why does it matter?
  97. Who did you have to become to achieve it?
  98. What did you learn in the process?
  99. Who else will benefit?
  100. What’s next for you?
  101. How have you changed the world for generations to come?

 

Learn the science behind incredible coaching questions...

Get the FREE Become a Positive Psychology Coach eBook.

 

Print out this list of questions and post them next to your coaching desk. With practice, incredible coaching questions will occur to you spontaneously, your clients will have amazing insights, and you will easily earn the big bucks that life, business, and executive coaches charge.

Got some great coaching questions of your own? Please share them below in the comments section.

Want to know how to ask incredible coaching questions? Check out this free infographic.

 

Want to learn all you can about asking incredible coaching questions?

Get coach training. Take one course or an entire program.

View our courses here:

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Topics: business coach, life coach, Coaching, coaching school, Business Coaches, coaching questions, master coach, goals, Life Coaching, life coach training

Future of Coaching: How the Internet is Causing the Rise of Coaching

Posted by Julia Stewart

Future of Coaching

Have you ever wondered why coaching has exploded worldwide over the past 20 years?

There are plenty of theories about the rise of coaching. For instance, I often point out to my students that coaching emerged just as positive psychology research skyrocketed and discoveries about neuroplasticity became known, because great coaching used ideas from both, particularly ideas about human potential.

Others have suggested that a century of psychotherapy got people healthy enough to want to, and be able to, continue growing so coaching emerged to help with that. Still others draw wisdom from the great Twentieth Century psychologist, Abraham Maslow, among others, and point out that people are evolving, which is different from healing, and they are  ready  to self-actualize, because their survival needs have been met.

These theories have merit, but I offer a radically different perspective that may matter most in coaching's origins and even more so in its future.

You see, coaching began developing into a profession during yet another explosion, that of personal computers, software, and the World Wide Web. We all know those technological advances changed our lives by making jobs that previously were tedious, time-consuming, expensive, difficult, or even impossible, easy. Plus, they connected us to other people, worldwide. But just as every solution unveils new problems, computers, software, the internet, a.k.a. technology, are releasing an overwhelming number of problems and pressures.

One such problem/opportunity is the constant acceleration of technological innovation, a.k.a. hypercomplexity.

The pace of expansion is overwhelming. Some of us are taking it in stride, but many are struggling. Let me give an example of positive adjustment:

  1. In the 1970s, I was exposed to computers, software, and eventually the internet, via school and work.
  2. But as a self-described techno-phobe, it wasn't until 1999 that I decided to buy an internet-ready laptop for home use and began surfing and emailing, like everybody else.
  3. Within two years, in 2001, I joined a web-based coach training school and became a coach.
  4. By 2002, I had a listing in an online coach directory. I'd gone from consuming the online economy to participating.
  5. In 2003, I launched my first web site.
  6. In 2004, I began launching additional web sites.
  7. In 2005, I launched my first blog and began learning to make online graphics. I also moved my business from one part of the country to another, but kept all my coaching clients, because we were already connecting and coaching via technology.
  8. In 2006, I spent months running my business, while traveling, with just a cell phone and a laptop, as my office. This is also when I started using social media in earnest.
  9. In 2007, I launched an online coach-training school. I also learned the meaning of the phrase, "cloud computing" and realized I'd been doing it for years.
  10. In 2008, I switched from coach training via teleclasses, to teaching via live interactive webinars, because the technology was finally better than telephone conferencing.
  11. In 2009, I decided to stop dabbling and master online content marketing and my school started taking off.

In one decade, starting with the purchase of that first laptop and joining AOL, I completely changed my life and work. Today, SchoolofCoachingMastery.com is one of the most competitive coaching web sites, worldwide, and the blog you're reading gets more than 20,000 views every month. All this, from a self-described techno-phobe.

It was possible, because technology simplified what was formerly difficult. Granted, to fully adapt and thrive in this rapidly-progressing technological environment, one must be open to the new, but as someone who did not adjust easily to technology, I needed more than just internet access in order to succeed.

Something else made it possible.

Best-selling author, Tom Friedman, says software makes complexity invisible by designing algorithms that take hundreds of  complex and difficult steps, while you make a few taps or swipes. By making complexity invisible, we're able to do far more than imaginable in 1999. But technology is also helping us create a world that is too complex for us to comprehend and that world transforms again and again before we can adjust to it. That is awesome, but it can be unbearably hard for us.

That's where coaching comes in. Coaching does for your life what software, apps, and other techno devices do for your productivity, only it turns "making complexity invisible" upside down.

Coaching reveals simplicity.

Remember, hypercomplexity means we're living in an incomprehensively intricate world that is ever accelerating. Anything that simplifies that in a meaningful way, without detracting from what matters, is a Godsend. Hence, the rise of coaching.

Coaching exists, in large part, because the internet created a new need.

Humans have an inborn need for simplicity. Or at least, they need complexity to be simplified enough that they can adjust to it. Previous generations lived in a slower world and may have experienced massive change once per generation. Our nervous systems can handle that rate. Now massive change comes about once a decade and it's starting to accelerate ever faster. Soon it'll be once a year, then once a month, once a week, once a day...But coaching reveals simplicity.

Yes, positive psychology and neuroplasticity provide us with amazing new tools. And yes, people with good mental health are poised to take best advantage of coaching. And yes definitely, people are evolving, especially those whose survival needs are well met and who have access to education, diversity, affluence, and of course, technology.

But even evolved people are having trouble keeping up.

And less evolved people, who may be poorer, more isolated, less educated, and have fewer opportunities; are falling behind the fastest. Many are virtually locked out of the job market. There's a big coaching opportunity there.

We used to say people needed coaching most when they were in transition, meaning transitioning from school to job, changing jobs, training for new jobs, starting businesses, living in new places, getting married, having kids, getting divorced, retiring. We now know that people will be changing professions every few years, that the one career constant will always be training for the next opportunity, that economies will take turns booming and many workers will travel around the world to stay employed. Meanwhile, changes in climate will increase social upheaval, spark wars, create famines, and will cause massive human migrations.

In the future, everyone will be transitioning all the time.

Being coached helped me make several transitions within one decade. In the future, people may need coaching constantly, because most humans can't handle that rate of change, but coaching can put people into the flow where learning becomes second nature, where wealth is less about what they have than what they can produce, where mental algorithms, like unique values, can help them think faster and make wise choices faster. That sense of flow is something our ancient ancestors had, but which we've lost during our "modern" period. What's needed for the future is a level of evolution that knits the ancient with the modern and post-modern. It used to only be available to elites, but now is available to anyone open enough to learn.

Coaching facilitates fast learning and smooth adjustment.

In the hypercomplex world of the future, demand for great coaching will be higher than ever. And though artificial intelligence can ask the questions, nothing but a human can bond with and believe in a coaching client. Two critical elements of effective coaching.

Simplicity in a hypercomplex world and someone who cares about and believes in us. That's what everyone needs, always.

Would you like to learn more about becoming a coach? Take a course and get certified:

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Topics: Coaching, coaching school, future of coaching, internet, Positive Psychology, Neuroplasticity

Starting a Career in Business Coaching

Posted by Julia Stewart

Become a Business CoachGuest post by Joy Maiywa.

If you are thinking of becoming a business coach, it is most probably because you enjoy helping people establish and grow their businesses. You most likely have a natural ability to recognize things that need improvement and are quick to ask questions or suggest changes that can bring about great results.

Like any career, becoming an effective business coach will first require you to acquire the necessary training apart from having some of the natural traits that go with the job. Business coaching involves a great deal of communicating with others. As such, it helps if you are a good and clear public speaker to succeed in the job. You also need to be friendly, analytical, result-focused, thick-skinned and easy to talk to.

To become a business coach, you will need to familiarize yourself with all that is involved in the opening, running and establishing of a business. You will need to know about business planning, finance, employee management, accounting and even legal issues affecting businesses. The type of knowledge and training you specialize in will determine the kind of businesses you will be handling. You can either choose to coach on general business practice or specialize in a particular business industry.

You can also offer business coaching in segments. For instance, if you would like to become a finance business coach, then your work will involve hosting workshops and seminars to train entrepreneurs on different financial aspects related to their businesses. Some issues you will be handling include how to put together tax forms, correct budgeting, how to avoid losses and bankruptcy, and many more. You can also choose to specialize in business problems, where you can coach people about the different business problems they face and provide the solutions to their problems. The type of field you choose should match your passion and skills. This way, you will be able to effectively mentor others who are lacking in you area of specialization.


You do not have to own a business to start a career in business coaching. You simply need to have the passion for the job and the knowledge and skills that go with business coaching. Say you are an expert in accounting. You can choose general business coach training but coach on this field only. If you are good at marketing, you can also choose to impart your skills on people needing marketing skills.

To become a professional business coach, you need to acquire some level of training for the job. This way, you will be able to effectively help others by improving their lives and the businesses they are in. You will have the skills to successfully motivate others to adopt certain business strategies and techniques that will result in their success and the companies they work in. As you grow in your career, you will also be able to hold workshops and seminars to help others become successful businesspersons. If you are looking for a career change from the corporate life, consider becoming a business coach in your area of specialization.

Joy Maiywa is a professional freelance writer and blogger. She has worked with clients from different fields including technology, education, health, and business and entrepreneurship. She writes for Degree Jungle online rankings, a resource for college students.

Become a Business Coach Quickly

Topics: business coach, coaching business, coaching school, coach training, become a business coach, coaching clients, Business Coaches, certified business coach, coaching businesses, coaching career

How to Get Coaching from the Universe in Three Steps

Posted by Julia Stewart

LabyrinthEach year, on Good Friday, The Center for Spiritual Living in St. Louis, spreads a huge canvas with a labyrinth printed on it (See photo at right, by Aperte at Flickr Commons) on the floor of their hall.

Last year, I walked it for the first time, and followed The Center's directions by setting an intention before I began. I didn't know I needed an intention before hand, so I hastily scribbled a quick intention on a slip of paper.

My intention was that my then, one-year old coaching school, would introduce coaching skills to at least 100 people within the year. That might not sound like a big goal, but we are not one of those giant coaching schools. In fact, I was still our only coaching instructor, at that time (now we have two more).

Walking the labyrinth has three distinct steps:

  1. Enter the sacred space with a question in mind.
  2. Open your mind to the infinite to receive instructions.
  3. Feel gratitude for the divine gift downloaded to you.

My question in that sacred space way, 'How could I introduce coaching to 100 more people this year?' The answer came immediately: Offer our new coach training course for free. No problem; I was ready to do it.

Then a more nuanced instruction came: "Why not ask each participant to make a contribution to a good charity?" I could immediately see the added value. "Free" is ubiquitous on the internet, but as attractive as free stuff is, the added fulfillment of giving was both unique and a huge upgrade. 

As a result of that inspiration, I've offered our signature coaching skills course, Coaching Groundwork three times, each for the different charity including,  The Campaign for Tibet, The Hunger Site, and Habitat for Humanity. I've also tithed back to the Center for Spiritual Living.

This year, I set a much larger and more detailed intention: 250 new students, 100 Certified Mastery Coaches, more instructors and a rather large amount of money earned by the school. 

As I drove away from the Center today, it occurred to me that I more than reached last year's goal, despite the economy. It didn't always show up the way I thought it should or when I thought it should, but it absolutely manifested. I'm equally certain that my intentions for this year are already coming true. 

The Universe is a wonderful coach. To find a labyrinth in your community, do an online search for New Thought Churches, such as Science of Mind and Unity.

 

Topics: Coaching, coaching school, coach training, Coaching Groundwork, coach, coaching schools

Coaching Schools: Why Money-back Guarantees Are Bad

Posted by Julia Stewart

Pros & ConsEvery week, I talk to people who want to choose the right coaching school for them...

And of course, money is always an important concern. Recently, the topic of money-back guarantees came up in a couple of conversations.

A few coaching schools offer money-back guarantees and they're a bad deal for several reasons.

For starters, they give new coaches the illusion that they have nothing to lose and boy, is that not true!

Reason 1: The Opportunity Cost is Far Higher Than the Tuition

Months ago, a coach contacted me who was attending a coaching school that I used to teach for, which offered a money-back guarantee when he joined in 2003. After years of taking zillions of classes, he still doesn't  have a coaching business.  Now he realizes he's in the wrong coaching school, wants his money back and thinks SCM may be the answer. He'd been contacting the other school for months to get his money and so far, has just gotten a run around. He told me he'd join SCM as soon as he has his money back. He's still waiting.

Result? Most coaches can put together a professional coaching business within a year or less, with the right support (Yes, even in this economy). And a moderately successful coaching business can easily earn $50,000 per year. (Some coaches earn six figures, some coaches, a lot less.) So if this coach had been coaching full-time since 2004, making $50,000 per year for five years, he'd have made $250,000 by now.

Not only that, he'd be spending his days doing what he loves instead of putting in thousands of hours at a job he can't stand.

So for a "no-risk" investment of a few thousand dollars, he's cost himself hundreds of thousands and years of his life.  

Reason 2: No Risk No Reward 

As I said, I used to teach at the afore-mentioned school. With low tuition and a money-back guarantee, it grew quickly. There were some highly-talented coaching students there - and there were a bunch who probably should never have gone into coaching. With a low entry barrier, many people who had heard you could make big bucks as a coach had joined. Still others had lost their jobs in the last recession and joined that school because they wanted out of the rat race and thought they had nothing to lose. If we make starting a coaching business sound too easy and coach training, no-risk, people join without being sure they really want to become coaches.

Result? Lack of commitment. And unfortunately, lack of commitment usually leads to lack of success. (Ask any successful coach. We're in the business of success.) In addition, the coaches who don't belong are unhappy and their lack of success becomes an energy drain for the whole community. 

Reason 3: The School May Not (Be Able to) Return Your Money

The man who started that school was good for it and he was extraordinarily talented and completely sincere. However, he passed away suddenly of a heart attack, leaving the school to one of his colleagues.  By the time the estate lawyers were finished with it, the school's resources were depleted. And many of the students were unhappy with the change of command. They wanted their money back.

Result? Student requests for refunds went unanswered for months. Some gave up; some took legal action. No fun for anyone. 

Reason 4: You Don't Really Want Your Money Back

Nobody joins a coaching school hoping it won't work out and then they'll have to ask for their money back. What they want is to become a successful coach. If you sincerely want to become a successful coach, look for something better than a money-back guarantee. Look for a school whose students are succeeding. Not just an exceptional few, but the vast majority. That school will require you to put your "butt on the line" as my coach would say. They won't accept just anybody with a credit card. They'll check you out, to make sure you're serious about coaching, even while you're checking them. And they will guarantee value: Effective class material, the best instructors, a proven path to success.

Result? You get what you really want: A successful career as a coach. 

Reason 5: Getting what you pay for is way better than getting your money back. 

You want to get it right the first time, don't you? So, look for a school that guarantees the value you really want. That's a Value-Back Guarantee. 

You've probably guessed that SCM doesn't offer a money-back guarantee. But we do have a Value-Back Guarantee. What does that mean? If you put your own butt on the line by taking advantage of all the resources we provide and do your best to follow our instructions - and it doesn't  work out for you (Ex: You don't pass certification or you can't find clients) we won't offer you a refund, we'll bust OUR butts to give you what's missing (like, individual attention, new course material), because our job's not done until until you have everything you need to be successful. 

Our coaching students are building successful businesses. And not after years and years of stuggling. They're building coaching success in their very first year - even in this recession! 

 

Copyright, Julia Stewart, 2009 

Topics: coaching business, coaching school, become a coach, free coach training, coaching success, SCM, coaching schools, get certified, coach training program, six-figure coaches, money-back guarantee

School of Coaching Mastery: We're Different.

Posted by Julia Stewart



Wondering if SCM is the right coaching school for you? Well, we're a bit of a maverick in the coaching industry, so don’t expect us to make all the usual claims, like…

WE’RE THE WORLD’S BIGGEST COACHING SHOOL
No, and we never intend to be.

WE’RE THE OLDEST COACHING SCHOOL
Actually, we’re probably the newest.

WE’RE THE MOST PUBLICIZED COACHING SCHOOL
No, we rely primarily on colleague referrals to attract our students.

WE HAVE A WORLD-FAMOUS FOUNDER
Not really. But she’s highly respected by many of top coaches, worldwide.

WITH THE MOST CELEBRATED FACULTY IN COACHING
Only one so far, but we do have more fantastic folks ready to step in, as we grow.

WE’LL HOLD YOUR HAND EVERY INCH OF THE WAY
Well, you WILL get lots of attention in our small classes, but we expect a high level of personal responsibility from you.

WE’RE THE CHEAPEST COACHING SCHOOL
Unfortunately, small classes and great teachers tend to cost more, but our introductory fees are VERY attractive.

YOU’RE GUARANTEED TO GET RICH IF YOU SIGN WITH US
Anyone who guarantees that is lying. Don’t sign up unless you LOVE coaching!

WE’RE ICF ACCREDITED
Nope. We’re the first and only school that prepares for IAC Certification from the ground up.

BASED ON THE COACHING COMPETENCIES
No. We’re based on the IAC Coaching Masteries. Why not use the best?

BASED ON THE COACHING PROFICIENCIES
See above.

WE TEACH EVERYTHING YOU'LL EVER WANT TO KNOW
We just teach what's most effective.

YOU CAN LEARN BY JUST LISTENING TO OUR CLASSES
Passive learning doesn't lead to mastery. Every one of our eclasses includes practice and feedback on your coaching.

WE SPONSOR INTERNATIONAL CONFERENCES
Ha! But we do have a few small seminars every year.

THE OWNER IS MAKING MILLIONS
NOT!

WE USE ALL THE LATEST WEB TECHNOLOGY
We use up-to-date technology that facilitates fast learning. Anything more just adds a learning curve that gets in the way.

WE USE THE LATEST COACHING TECHNOLOGY
That’s actually true.

OUR MATERIAL IS THE EASIEST
Hardly, but it is very simple.

WE HAVE THE HIGHEST STANDARDS
Possibly. We ARE doing great work.

WE’RE THE RIGHT SCHOOL FOR EVERYBODY
We do our best work with students who are talented, committed, fast-learners.

CAN A SCHOOL THIS AUDACIOUS BE RIGHT FOR YOU?
Four ways to find out: Take the “Become a Masterful Coach” eClass. Subscribe to Coaching Mastery News. Email questions to info [at] schoolofcoachingmastery [dot] com. Call +1-877-224-2780 to talk to a real person.

Copyright, Julia Stewart, 2007 http://www.schoolofcoachingmastery.com

Topics: Coaching, coaching school, School of Coaching Mastery, ICF, IAC

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