Coaching Blog

Have you ever wished you could get insider tips on how to succeed at something?

Like how to win a contest or how to attract more clients? Well, I'm about to give you insider tips for both.

Marketing experts say that blogging is one of the most important tools for client attraction in any type of business, particularly if you don't have a big advertising budget. That advice couldn't be more true for coaches.

That's why we sponsor the Best Coaching Blogs Contest each year. Coaching Blogs offer some of the most cutting-edge information about coaching and they are free. That's awesome for the consumer and it's a great marketing strategy for coaches. The contest highlights the very best and it's an effective inbound marketing strategy for School of Coaching Mastery. Everybody wins. But not everybody wins the contest.

Winning at Best Coaching Blogs is a lot like winning at blogging. Both will attract more clients to you, so listen up!

9 ways to win Best Coaching Blogs:

1. Know your audience. The easiest audience to write for is yourself, your friends, or your clients, in that order. But if you're writing to attract more clients, you need to work harder to offer value, to be understood, to create fans and attract clients. If you're writing to win Best Coaching Blogs, remember that your blog will be read by folks who don't know you and you'll need to win over both coaches and non-coaches. They are very different audiences.

2. Know the difference between a business blog and a personal blog. A personal blog, or weblog, can be quirky, weird and profane. A business blog can be all of that, too, depending upon your audience. Generally speaking, a business blog needs to offer more service and value and build more trust than a personal blog, because you ultimately want your readers to spend not just their time, but their money with you. That usually requires more discipline and perhaps less soul-baring. Service, value, trust and discipline will go a long way to help you win the Best Coaching Blogs Contest.

3. Actively create trust. Notice that the word, 'trust' is coming up a lot? You may have already created a fantastic level of trust with the folks who know you, but if you want to attract more people (and contest votes) via your blog, you'll have to create trust through your actual writing. How do you do that? Tell the truth. Give away your best secrets. And show up consistently, meaning develop a consistent voice and blog regularly and frequently enough that people start to count on your articles. As a rule of thumb, you need a minimum of about 20 articles to create blog credibility and you should be blogging once per week or more.

4. Titles are critical. Learn to write titles that engage quickly and pique curiosity. You only have a second or two to convince someone that it'll be worthwhile to spend their valuable time reading your article. Check the right-hand column of this blog for a list of our ten most popular blog posts and you'll see examples of many of the types of posts that engage and create curiosity. If people don't read your articles, you won't attract either clients or votes.

5. Make sure the article delivers what the title promises. Piquing someone's curiosity and then immediately pulling a switcheroo to get them to buy or download something is just plain rude. It's also marketing suicide and readers will mentally blacklist you in a heartbeat. Don't use your blog to sell. Also, don't use it just to write about a product or program, unless your audience tells you they love that. Do offer something of value at the bottom of your posts for people who may want more. Treat your readers with respect and they'll come back. They may even vote for your blog.

6. Be remarkable. Thousands of life coaches write about the Law of Attraction. Don't be one of them unless you have something different to say. Write what no one else writes. Empower your readers. Help them achieve their goals. Make them feel smart for discovering you and they will tell all their friends. And their friends will tell friends. Soon, you have raving fans for your blog and for your work. Fans vote with a vengence.

7. Be Social. Success in the blogosphere is achieved through cooperation, not competition. Read other blogs and comment on them. Link to the best ones. Guest post on some. And announce what you and other bloggers are up to throughout the social media web. This advice is especially important during the contest. Treat your fellow contestants like friends instead of enemies, because in the end, the semi-finalists choose the Top Ten Winners.

8. Play nice. Every year, at least one blogger succumbs to the temptation to cheat and it's the other contestants who notice it first. That's a dumb strategy, because the contestants are the ones who choose the winners. Either play nice or loose. 

9. Break the rules. Although I'm giving you awesome advice for writing a successful blog that wins like crazy, your audience may want something completely different. Pay attention to them first and foremost and watch your blog grow in popularity. Best Coaching Blogs is in many ways a popularity contest. Write for your readers (and voters) and win!

Go here for a related article called, Best Coaching Blogs: Why a Winning Strategy Might Not Win.

Are you a blogger or even winner in one of the Best Coaching Blogs contests? What strategies do you use that I've left out here? Please share your best blogging strategies in the comments below.

Want more ideas? Download the free How to Blog Effectively for Your Coaching Business ebook here.

I think blogging was invented for coaches.

Or it may as well have been! Blogs are a natural fit for us partly because we are social creatures and partly because we have a lot to say.

We're naturals at forming meaningful relationships, because we're all about service and listening. That makes us social. And blogs are a highly interactive, highly social form of communication.

We've got a lot to say, perhaps because of all those hours we put in while coaching, asking questions and being silent. We learn quite a lot in the process and sometimes we're bursting to share it! No wonder then that coaches write so much and create thousands of hours of audio that they share freely.

And where better to post our philosophical musings, our solutions, and our favorite tools, than on a public blog?

Blog effectively and you will attract new clients and like-minded colleagues. A blog is a marvelous place for people to get to know you. But do learn the basics of blogging before you dive in. Otherwise, your blog could be hard labor, instead of a labor of love.

In honor of the Best Coaching Blogs 2010 contest that School of Coaching Mastery is hosting right now, we're releasing a brand-new free ebook on how to get started blogging effectively for your coaching business. Even if you've never blogged before, you could be ready to win in time for Best Coaching Blogs 2011!

Get the FREE eBook below and get started with your own blog right away!

Go here to download your free copy of the 'How to Blog Effectively for Your Coaching Business' ebook

Best Coaching Blogs 2010 opens this morning. Enter your blog to win!

The Best Coaching Blogs 2010 contest 'officially' opens this morning. A few of last year's participants entered over the weekend, so you can begin voting right away.

However, we will still be in the 'entry period' until the end of May, adding new blogs as they are entered. Right now is the time to enter the coaching blog contest.

How does the Best Coaching Blogs contest work?

Any self-described coach who blogs on coaching themes may enter for free. You'll get a badge, similar to the one above, to post on your blog, website, and social profiles, with a link to the contest, so your readers, clients, followers, etc., can all vote for you. Only one vote per blog entry, per IP (computer) address. And of course, you'll want to blog about it and post about it on social sites. Last year, major coaching organizations, professional coaches and even student coaches all entered - and won!

'Thanks again, Julia, for this competition. I joined for a lark, and got into the top ten! Incredible!' - Coach Gaye Wilson  

How are Best Coaching Blogs winners chosen?

Initial votes are cast by the public, so be sure to mobilize yours. Final results will be determined by the Semi-Finalists, themselves, in a closed vote (online survey). Criteria for winning include the quality of blog content and good sportsmanship. A summary of the final vote counts will be made public in a downloadable PDF document. The contest winners will be announced in this blog on July 1st.

 What do the Best Coaching Blogs win?

Every blog that makes it past the initial entry period will get a badge that describes what level they won (1st Place!) to display on their site, plus bragging rights. And this year, we're adding prizes - winners will receive free memberships to Coaching Insiders. More on that later.

Why should you enter Best Coaching Blogs 2010?

Well, you just might win. Last year, 50 blogs entered. New coaches, as well veterans, competed and won. There were 30,000 hits to the contest page within 2 months and visitors continue to visit the list of last year's winners, which links to their blogs. Winners also got picked up by other online lists of best blogs.

'Wow, thanks so much! This means a lot to me, especially considering the standard of the other blogs - many colleagues whose work I know well (and love reading regularly) were featured in the competition. So this is a real honour. Thanks to everyone!' - Coach Cath Duncan, 1st Place, Best Coaching Blogs 2009

Perhaps the real reason to enter is that you'll get new readers and perhaps new subscribers and clients. That's what last year's participants told me. They also told me the whole thing was a lot of fun!

'...an amazing experience. I'll be following some of the blogs from the contest and have had new people subscribe to my blog and newsletter. It's great to share with those of like mind and receive inspiration and support along the way.' - Coach Marian Kerr 

Last, the Best Coaching Blogs contests are designed to spotlight great coaching and how it helps others do great things and have better lives and more successful businesses. Coaching is changing the world.

'We are very honoured to have been voted one of the ten best blogs - especially among so many other incredible entries!' - Coach Linda Dessau, editor IAC VOICE

Please share this post with as many people as you know, especially coaches. Our social share buttons at the top of this post make that easy for you. And if you decide to enter, good luck!

Enter Best Coaching Blogs Here.

Last year's Best Coaching Blogs 2009 was hugely popular.

Over 30,000 visitors read and voted on their favorite blogs and the winners, from all over the world, ranged from big coaching organizations to new coaching students.

We're getting ready to do it again. After reviewing a variety of approaches to help us upgrade security and fairness, we realized we already have eveything we need to run another great contest.

Who can enter Best Coaching Blogs 2010? Any self-described coach who already has a blog. Please don't enter if you aren't at least a coaching student and obviously don't enter this year if you don't already have a blog.

What's the benefit of entering Best Coaching Blogs 2010? Hundreds, if not thousands of new readers, potentially getting picked up by lists of top blogs, connecting with other thought leaders in the coaching world, prizes and bragging rights (including a badge for your site) if you win. Oh yeah, and it's fun!

Right now, we're looking for sponsors to help kick in some prizes in exchange for a little promotion on our site. If you offer a product or service that coaches would be interested in and want to be a contest sponsor, let me know here. (Sorry, contestants can't be sponsors, so you have to choose how you want to play.)

The contest last year ran from May through June, but we'll be accepting entries earlier this year. Watch this blog for upcoming announcements. I recommend you subscribe by email or RSS.

Why do we hold a Best Coaching Blogs Contest every year? Lots of reasons, including:

• Reading blogs is one of the best free ways to learn about this business.
• Participating in the blogosphere is a super way to establish yourelf as a thought leader, even if you don't have your own blog.
• Connecting with bloggers and readers can bring you ideas, opportunities, collaborators and clients.
• Much, much more. 

Subscribe to the Coaching Blog above right, to keep informed about this exciting coaching contest.

Last week I wrote about how competitive the Best  Coaching Blogs 2009 contest had become.

Thousands of votes; lots of excitement. Well, we seem to have turned a corner with that. One blog recently got more votes in a period of a few hours than the number of visitors to our entire website! Hmm...if each person is supposed to vote once, then...

Today, I also received an email from someone who says she's been bombarded by bloggers who are asking her to vote multiple times for their blogs. Not cool. Not cool at all.

The voting software is designed to prevent anyone from voting more than once, but any system can be "gamed". How naive I must be to think that coaches would be above all that!

When I first caught wind of some cut-throat activity, I started watching my web analytics for irregularities and they revealed mostly positive behavior, plus some that I wasn't so sure about. I made some mental notes about how to change the contest for next year, but it meant that possibly I had missed some activities that should have disqualified a few blogs this year and it was too late to be sure. That's not good.

Now I'm thinking that I can't guarantee the fairness of this contest. That makes me really sad, but I'm not one to stand around sniffling. 

Clearly, some changes need to be made. And although I was hoping for a "People's Choice" award for coaching blogs, I think it would be much fairer to let all of the bloggers vote for each other, including those who didn't make the previous two cuts. The web "votes" will now be for "entertainment" purposes,only.

I'm asking myself what I've learned here. Should I have tested the software with a mock contest? I don't think a mock contest would have elicited this result. Maybe experience really is the best teacher.

Perhaps the real lesson is that temptation can get the better of even good people, so it's best not to tempt them. Or judge them.

My hero in all of this, though, is the coach who disqualified herself and withdrew from the contest. She said it was the negative vote option that was her downfall. She did the right stuff to bring people to the site to vote for her, but others kept voting her back down, so she started adding the votes back in. As she said,

What's the real reason School of Coaching Mastery is sponsoring the Best Coaching Blogs 2009 contest?

It's the same reason we started our own "Find a Coach" social networking site, Mastery Coach Exchange. 

We're doing it because it gives our students a real-world laboratory in which to learn how to leverage the Internet's most powerful marketing tools, so when they leave SCM, they don't flounder trying to find coaching clients, but have hands-on experience - and success - at finding their ideal clients and coaching them to transformation.

That doesn't mean that our students are the only ones benefiting, though. Everyone is winning. In the case of Best Coaching Blogs, the coaches who write the blogs are getting read much more than usual. They're creating new fans and new subscribers. Some of those new readers will become clients, and so on. And winning will give them distinction and bragging rights!

And of course, the readers get to learn great stuff from the bloggers, like how to set up a successful coaching business, how to transform your life, and a lot more. By putting the best of the coaching bloggosphere in one place, with votes and comments from the readers, we're making it easy for you to find the very best coaching blogs efficiently and you can help the bloggers out by reading, voting and commenting. Plus it's free. Great stuff!

But the benefits don't stop there. The bloggosphere is one of the most powerful tools for both learning and marketing, but that does not mean you need to be writing your own blog. Actually, unless you like to write and really have something to say, I would advise you NOT to start your own blog. That doesn't mean you can't leverage the bloggosphere to grow your coaching business, though. 

If you want to be more successful as a coach, start with other people's blogs.

1. Start reading several good blogs every week (Better yet: Everyday).
2. Start subscribing to the best ones.
3. Start commenting on the posts that really speak to you.
4. Start developing relationships with the writers and readers at your favorite blogs.
5. Those relationships can be nurtured into joint ventures, linking, opportunities and clients.
6. It's a way to learn and a way to market, all at the same time, and it's fre*e.

I'm teaching students at SCM a whole lot more about how to leverage the bloggosphere, but I've put together one very awesome tool for everyone, including you - gratis - and that's the Best Coaching Blogs 2009 Contest is going on, on our website, right now. Some of the best blogs in the coaching industry are already entered.

So you don't have to spend hours searching down the best blogs for you to read. You can pick the ones your friends are voting on and even read the comments they left, so you know which ones you want to try out.

Because they are all in one place, you can bookmark the page and return again and again, when it's convenient to you, while the contest continues, and read more blogs, cast your votes and add your comments (Be sure to add your website address to your comments).

Commenting on blogs is one of the smartest ways you can use Web 2.0 to market your business. Do you comment on blogs everyday?

While you're at it, don't just read the front runners. There are some real gems in this contest that not many people have heard of. You can help bring them to light by reading, commenting on and voting for them.

Approximately 1,000 people have already participated in this contest. Are you curious what brought them there?

Visit the Best Coaching Blogs 2009 Contest page now and bookmark it, so you can return, read, comment and vote at your leisure.

Winners will be determined by both votes and comments.

Oh and if you have a great blog that you want to enter, we're still accepting entries through Sunday, but the sooner you enter, the more votes you'll get.

Have fun and keep being great!