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Why We Decided to Become IAC Licensed AGAIN

 
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IAC Coaching Masteries Authorized LicenseeIf you follow this blog, you know I had a beef last summer with the IAC over a number of changes that they made with the organization. It was looking less and less like the organization that I’ve enthusiastically supported since it was nothing more than a gleam in Thomas Leonard’s eye, nearly ten years ago.

I concluded that IAC Licensing just didn’t offer enough value for my school or my students, for us to associate with it exclusively. And there are so many other organizations doing great work, why align ourselves with just one?

Since there are pros and cons with each organization, I want to give our students clarity and a choice. I’ve been carefully reviewing many organizations that approve or accredit schools and I want to be sure that whatever we offer, will clearly give coaches an edge and not just overwhelm them with conflicting information.

In the meantime, we have an awesome track record helping coaches get certified by the IAC. 100% of our students pass the IAC Step 1 Online Exam. It’s tough, but we’ve cracked the code.

The IAC says they only pass 25% of all applicants for Step 2 of IAC Certification. That’s makes it a killer test. So far, 75% of our students are passing Step 2 on the first try. That means our coaching students have a three times greater chance of passing than others. I’m proud of that and I bet we can do even better.

So why not continue to make our IAC curriculum available? So we’ve signed up for a limited license to teach our IAC curriculum to not more than 20 coaches each year. Coaches have to ‘declare’ their intention to be certified in a given year by the IAC, if they want access to our IAC training.

Another thing that softened my attitude toward the IAC is that they are making changes to their licensing contracts. They will begin screening new schools that apply for licensing. Schools that don’t have IAC-CC’s on staff will only be licensed to train ‘IAC Practitioners’ and the new IAC website will make it clear which schools are qualified to train Certified Coaches.

The profession of coaching is evolving. Credible coaches and coaching organizations have to become even more credible just to distinguish themselves from the scammers. Expect more growing pains as coaching moves from the purely entrepreneurial side of the slate to the more professional side.

By the way, in honor of our renewed alliance with the IAC, we’re adding considerably more to our Certified Coach Training Program, including our new Master Coach Training, plus Certification Bootcamp courses and Master What the Certifiers Are Looking For courses. I want to see 100% of our students who apply for IAC Certified, pass Step 2 and become Certified Coaches.

The bad news is that we will also be raising the CCTP tuition to $3995.00 at the end of February.

IAC Certified CoachGo here to check out our IAC Certified Coach resources.

Become a master coach and get the life and business you really want.

Comments

Hi Julia ~ Flexibility and willingness to change when circumstances change is what keeps big trees standing in the wind and is a huge advantage of small biz ownership; congrats on responding well!
Posted @ Friday, January 28, 2011 9:00 PM by Andrea Feinberg
Why thank you Andrea! It's great to have your support ~
Posted @ Friday, January 28, 2011 9:26 PM by Julia Stewart
While I certainly want to congratulate you on taking steps in your business, I worry about the narrow roads that Coaching is building in it's ramp up to a certification and licensing model. I have also been a Massage Therapist for 11 years, and I've seen how licensing has taken out so much of the diversity of modalities, because of strict curriculum, and cookie-cutter replication. There are over 200 bodywork modalities that in some states are "lumped in" with Massage Therapy laws, and you are barred from practicing them UNLESS you receive the additional 500 hours of cookie-cutter education at a high cost, pass a national exam that may have nothing to do with your specific modality, etc. These "non-profit certifying groups" start paying lobbyists to go to every state to pass licensing laws to restrict the PRACTICE of massage to only those who meet "their standards" - which means they are the only entry point into the profession. As well, the entry points into the profession cost more every year. Massage Therapists don't win - clients don't win. 
 
I would assume that in the coaching field it is much the same. Are our clients banging on our legislators doors to pass laws for licensing? NO. They just want to achieve their goals. A good coach will help them, and a bad coach just won't be making much money. It is always the schools or the certifying bodies that lobby for certification or licensure, and rarely if ever the consumer. 
 
The world is changing rapidly, and there can be so many approaches and entry points into coaching in my opinion. Leisure eduction, Neuro-Linguistic Programming, Appreciative Inquiry, Open Space Technology, Mindfulness, Gestalt Therapy, etc. The playing field is so incredibly rich and prosperous. I would really hate to see coaching become a one-or-two road only profession (ICF or IAC certification) to be able to call oneself a Professional Coach/Personal Coach/Life Coach.
Posted @ Saturday, January 29, 2011 1:27 AM by Scott Schumacher
Really important points, Scott - Ten years ago, I would have agreed 100% with all you've written.  
 
The coaching school I went to taught us that you can't hurt your clients, because coaching isn't therapy. The only reason you need training, is so you can help them MORE.  
 
Since then, I've watched coaching hacks mess up their clients' lives and businesses and literally put them in bankruptcy and worse. So I know coaches CAN and DO hurt clients. That's why I believe coaches MUST have good training.  
 
I've also seen coach-training scams that are nothing more than pyramid schemes, that prey on hopeful coaches.  
 
And because of the low barrier of entry, and especially during recessions, I've watched thousands of coaching hopefuls, who think they are committed to coaching, but aren't as committed as they need to be, flounder for years with unprofitable businesses, when they could have been earning a living doing something else. 
 
I'm highly in favor of freedom and creativity in coaching. Coaching certifications and accreditations can limit that and they can also bring mediocrity. But horrible coaching and scams are hardly better.  
 
Does it have to be an either/or choice? Can those of us who believe in the power of coaching find a way to weed out the dishonest and incompetent, without limiting the varieties of great coaching that exist and may emerge? I think that's the best option. 
 
The march towards professionalism in coaching won't stop. I'd rather help lead the parade than throw tomatoes from the sidelines.
Posted @ Saturday, January 29, 2011 8:27 AM by Julia Stewart
I really hope that it's not an either or choice, but a both/and choice for entry points for certification and great training. I completely agree that training and education are the key to being successful. Where and how you get that training, education, and experience - well, I think that there should be lots of diverse options. 
 
Even therapists, doctors, chiropractors, and almost all other licensed health professionals have folks who have and do cause harm. Malpractice and the crossing of ethical boundaries happens there all the time. These are licensed and certified professionals. 
 
I'm all for professionalism too. Any good business and any good coach needs codes of ethics, membership support organizations, perhaps liability/malpractice insurance, continuing education, etc. But I don't think it necessarily has to come at the hand of eventual MANDITORY certification or licensing. 
Posted @ Saturday, January 29, 2011 3:40 PM by Scott Schumacher
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