Why We're Licensing Our Curriculum for Free to Our Certified Coaches
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School of Coaching Mastery has been making lots of upgrades to its programs and this is one more in a series of blog posts so coaches know what we're all about going forward.
We started by announcing the Free Coach Training Program, then we announced why we aren't renewing our IAC License and that we're changing our coach certification.
Part of the whole package of change involves our 'ultimate' students and how they fit into the overall coaching picture. The focus here has always been on training the coach who is destined to become a coaching leader. It's a whole different process than training to just be 'good enough' to coach.
That might sound a little snooty if you don't know us. Actually, great coaches are simultaneously both confident and pretty humble.
Anyhow, the point isn't to be 'great' or 'masterful' or 'certified'. The whole point is for every coach and every coaching client to have the life and career they really want. A less idealistic way to say this is we help coaches build coaching businesses that aren't crappy. ;-)
Let's face it, traditionally coaching schools have done a lousy job of preparing new coaches for success in the coaching business. In my own research, I've found that 80% of coaches wish they were more successful. While dissatisfaction is a universal human condition, I think coaches who are prepared best, fare best. And I think coaching schools can prepare coaches better.
Mastering yourself, your skills and your business are the steps that breed coaching success. Then there is what you actually do with all of that mastery.
But I digress...
So why are we giving a license to teach our curriculum to our paid students who become certified by us?
- The market has been flooded with coaching schools in the past few years. Some of them are a bit dubious. By empowering Certified Coaches to go out and teach quality coach training to whomever they want, we hope to discourage those who are in it merely for profit.
- Coaching skills aren't just for professional coaches, anymore. Everyone from parents to corporate CEO's are coaching their people and getting great results. Coaches who can teach coaching skills are in high demand.
- The days of big for-profit coach training schools are numbered. In the future, coach training will be highly niched or offered by universities and employers. Our Certified Coaches will be among those teaching it.
- I won't be teaching forever. I'm looking forward to my students picking up the coaching mantle and taking it places I've never dreamed of.
So there you have it. In addition to good coach training, our students are getting a free license to teach our curriculum, once they pass our certification. Those who need it and want it will also get the Certified Coach Trainer program, which we believe is the first of its kind in the world. And it's no extra cost for our 'ultimate' students.
Oh, by the way, we're also working out a way for coaches to join the Ultimate Coach Training Program without paying us thousands of dollars upfront or going into debt. And no, I'm not talking about 'work-study'.
Stay tuned for more announcements!
Become a master coach and get the life and business you really want.